Digital Marketing & Campaigns Lead for Book Launches

Inspired Selection; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A well-known trade publisher is seeking a Head of Digital Marketing & Campaigns in London. The role involves planning and running paid campaigns, building creative content strategies, and driving audience engagement. Candidates should have a proven track record in digital marketing, strong analytical skills, and experience managing teams. The position offers a hybrid work model, requiring three days in the office. This is an exciting opportunity to shape digital marketing strategies within a vibrant publishing environment.

Qualifications

• Proven track record in multi-platform paid advertising and email acquisition.
• Strong analytical and reporting skills.
• Experience managing a team and stakeholders.

Responsibilities

• Plan and run paid acquisition campaigns across various platforms.
• Build author-focused campaigns and integrated content strategies.
• Drive email list growth and engagement.
• Measure performance, run tests, and optimize campaigns.
• Manage a small in-house team and external partners.

Skills

Paid advertising expertise

Analytical skills

Team leadership

Storytelling ability

Job description

A well-known trade publisher is seeking a Head of Digital Marketing & Campaigns in London. The role involves planning and running paid campaigns, building creative content strategies, and driving audience engagement. Candidates should have a proven track record in digital marketing, strong analytical skills, and experience managing teams. The position offers a hybrid work model, requiring three days in the office. This is an exciting opportunity to shape digital marketing strategies within a vibrant publishing environment.