Marketing Automation Specialist

MCS Group | Your Specialist Recruitment Consultancy; Belfast City District; On-site; GBP 40,000 - 60,000; Full time

Job summary

MCS Group | Your Specialist Recruitment Consultancy in Belfast is helping a global semiconductor leader recruit a Marketing Automation Specialist. The role focuses on building and optimising Pardot/Marketing Cloud Account Engagement campaigns to nurture audiences and convert engagement into opportunities.

You’ll collaborate with Head of Global Digital Marketing and teams across Marketing, Sales, Digital, Web, Communications and Analytics to translate requirements into scalable automation, manage

Qualifications

• 2+ years hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
• Experience with marketing automation, email marketing and lead-management.

Responsibilities

• Building and optimising automated campaigns and nurture journeys using Pardot / Marketing Cloud Account Engagement.
• Creating segmentation, automation rules, dynamic content, lead scoring and data-routing processes.
• Developing personalised emails, forms and automated customer journeys.
• Managing the flow of Marketing Qualified Leads between Marketing and Sales.
• Using campaign, audience and funnel data to identify what's working and where performance can improve.
• Maintaining accurate data and alignment between marketing automation and Salesforce CRM.
• Managing HTML/CSS email templates, UTM tracking and campaign attribution.
• Troubleshooting automation, synchronisation, deliverability and data issues.
• Working globally across Sales, Digital Marketing, Web, Communications, Analytics and Operations.

Skills

Pardot / Salesforce Marketing Cloud

Marketing automation

Lead management

Segmentation

HTML/CSS

Power BI / Google Analytics

Analytical thinking

Communication

Tools

Pardot / Marketing Cloud Account Engagement

Power BI

Google Analytics

Job description

Northern Ireland | Global Semiconductor Business | Marketing Automation / Salesforce / Pardot

Marketing expertise. Technical capability. Global impact.

Ready to take your marketing automation expertise into a genuinely global role?

A global leader in the semiconductor industry is looking for a Marketing Automation Specialist to join its global digital marketing team, working across North America, Europe and Asia.

Based in their growing Belfast team , this is a role for someone who knows marketing, understands the technology behind great automation and wants the freedom to keep learning, developing and making an impact.

You’ll join an exceptional, collaborative and multicultural culture, working with specialists across Marketing, Sales, Digital, Web, Communications and Analytics, and you’ll have real ownership.

The role

Sitting at the intersection of Marketing, Technology, Data and Sales, you’ll help shape how global audiences are engaged, nurtured and converted.

Using Salesforce Marketing Cloud Account Engagement (Pardot), you’ll build and optimise sophisticated marketing automation and nurture programmes, helping turn audience engagement into meaningful opportunities for the business.

You’ll work closely with the Head of Global Digital Marketing and stakeholders around the world to understand what they need, challenge thinking and translate marketing requirements into scalable automation solutions.

You’ll be responsible for:

• Building and optimising automated campaigns and nurture journeys using Pardot / Marketing Cloud Account Engagement.
• Creating segmentation, automation rules, dynamic content, lead scoring and data-routing processes.
• Developing personalised emails, forms and automated customer journeys.
• Managing the flow of Marketing Qualified Leads between Marketing and Sales.
• Using campaign, audience and funnel data to identify what's working and where performance can improve.
• Maintaining accurate data and alignment between marketing automation and Salesforce CRM.
• Managing HTML/CSS email templates, UTM tracking and campaign attribution.
• Troubleshooting automation, synchronisation, deliverability and data issues.
• Working globally across Sales, Digital Marketing, Web, Communications, Analytics and Operations.

What you'll bring

First and foremost, you’re a marketer.

You understand audiences, customer journeys, lead nurturing and what effective B2B marketing looks like. You also have the technical knowledge to turn that thinking into effective marketing automation.

• 2+ years' hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
• Strong marketing automation, email marketing and lead-management expertise.
• Experience creating automated nurture journeys and workflows.
• Knowledge of audience segmentation, lead scoring and lead routing.
• A good understanding of Salesforce CRM and Marketing/Sales integration.
• HTML/CSS knowledge for email templates and experience with UTM/tracking.
• Experience with Power BI, Google Analytics or similar analytics tools.
• Strong analytical and problem-solving skills.
• The ability to troubleshoot complex marketing automation issues.

Salesforce Certified Marketing Cloud Account Engagement Consultant certification is highly desirable.

Communication matters here

This is not a role where you’ll sit behind a platform all day.

• You’ll work with colleagues from different disciplines, countries and cultures, so you’ll need to be an excellent communicator and relationship builder.
• You’ll be confident speaking with Sales one minute and Digital, Web or Communications the next, understanding different priorities and bringing people together around the right solution.
• You’ll be curious, collaborative and comfortable sharing your expertise while continuing to learn from those around you.

What do you get in return?

• A brilliant culture and a serious opportunity to grow.
• You’ll become part of a global team where people share knowledge, different perspectives are valued and continuous learning is part of the culture.
• You’ll work with talented specialists around the world, gain exposure across multiple areas of Marketing and Technology and have the opportunity to develop far beyond the boundaries of a traditional marketing automation role.

If you’ve built strong expertise in Pardot, Marketing Automation or Marketing Operations and you’re ready for an environment that will challenge you, invest in your learning and give you global exposure, we’d like to hear from you.

Bring the expertise. Stay curious. Build what’s next.

MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.