Salesforce Email Marketing Specialist

AICPA; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

AICPA is seeking an Email Marketing Operations professional to design and optimise campaigns in Salesforce Marketing Cloud. You will build templates, automate workflows, and tailor content via segmentation and Journey Builder for personalised customer experiences.

You will analyse performance metrics, collaborate with cross-functional teams, and ensure data accuracy and regulatory compliance. The role follows a hybrid schedule with office visits twice weekly.

Qualifications

• 2+ years experience in email marketing operations.
• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.

Responsibilities

• Develop and implement email marketing campaigns across segments using Salesforce Marketing Cloud, including templates, content design, and automated workflows.
• Segment audiences using customer data to tailor email content for relevance and engagement.
• Design complex customer journeys in Journey Builder for personalised email sequences based on interactions.
• Perform A/B testing on subject lines, content, and design elements to improve campaign performance.
• Monitor metrics such as open rates, CTR, conversions and deliverability to inform strategy.
• Manage subscriber lists, ensuring data accuracy and compliance with CAN-SPAM and GDPR.

Skills

Campaign design

Audience segmentation

A/B testing

Campaign analytics

cross-team collaboration

Tools

Salesforce Marketing Cloud

Journey Builder

Job description

You will be design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. These campaigns will use features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences. Additionally, you will analyse campaign performance and help meet our goals through targeted email communications. You will report to the Manager - Email Marketing Operations, or the Senior Manager - Marketing Operations as an individual contributor. You will use a hybrid work schedule, meeting in the office twice weekly.

You Will:

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
• Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
• Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
• Monitor important email marketing metrics such as open rates, click-through rates, conversion rates, and deliverability to produce insights and inform future campaign strategies
• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Collaborate with Experience Delivery, sales, and other company teams to align email marketing campaigns with our goals

You Have:

• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
• 2+ years experience in email marketing operations