Marketing Automation Specialist

TN United Kingdom; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a Marketing Automation expert to revolutionize digital marketing strategies. In this dynamic role, you will create optimized funnels and flows, conduct A/B testing, and develop hyper-targeted campaigns that drive engagement. Collaborating within a close-knit team, you will implement cutting-edge marketing automation tools to enhance customer journeys and maximize ROI. This is an exciting opportunity to contribute to a forward-thinking company that values creativity and continuous growth, providing you with resources and training to excel in your career.

Benefits

Free books and Kindle

Access to advanced growth hacking training programs

Great colleagues

Free coffee and cookies

Qualifications

• 2+ years of experience in Marketing Automation.
• Hands-on experience with automation tools like Zapier and Integromat.

Responsibilities

• Creating and optimizing landing pages for lead generation.
• Developing lead scoring formulas and monitoring conversion rates.

Skills

Marketing Automation

A/B Testing

Lead Generation

Campaign Management

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Zapier

Integromat

Marketo

Pardot

ActiveCampaign

Job description

Overview

A Marketing automation expert to help us create optimized funnels and flows for GrowthRocks and our international clients, empowering unique marketing concepts to come to life. We’re looking for an aspiring Marketing Automation expert to help us create optimized funnels and flows, enabling innovative marketing strategies.

Responsibilities

• Creating & optimizing landing pages for lead generation and sales, to be promoted across the digital landscape
• Performing A/B testing & ROI optimization across digital properties
• Creating hyper-targeted campaigns based on user interactions across a company’s digital properties (website, social media, email campaigns, etc.)
• Developing lead scoring formulas, monitoring conversion rates to MQLs, analyzing and improving sales funnels to increase ROI and profitability
• Building and maintaining customer journeys, advanced nurture sequences, drip and one-time email campaigns across the customer lifecycle to drive engagement and conversions
• Conducting ongoing A/B testing related to subject lines, email copy, layouts, and CTAs that improve conversions
• Creating workflows and customer journey maps to guide campaign and process development
• Implementing and managing the Marketing automation stack, including pixel placement, tracking URLs, Google Tag Manager optimization, and connecting website forms and pop-ups to automation tools

Company Culture

At GrowthRocks, we work in small groups, each responsible for our company's and clients' success. We consider everything an experiment, from our management structure to our growth hacking tactics, always aligned with our culture and values. We believe continual growth and progress are essential for achievement and success.

We strive to foster a team that feels like a family, sharing feedback regularly, supporting each other's self-improvement, and learning from mistakes together.

Requirements

You must have a deep understanding and passion for Marketing Automation and the web. Additionally, experience in at least two of the following is required:

• At least 2 years of experience in Marketing Automation
• Hands-on experience with Zapier, Integromat, PieSync, Automate.io, or similar tools
• Minimum of one year experience with platforms like Marketo, Pardot, ActiveCampaign, Intercom, Drift, Autopilot
• Knowledge of Marketing Automation concepts (tools, scripts, APIs, dynamic/triggered/drip campaigns, segmentation, lead scoring)
• Experience designing and implementing sophisticated sales funnels, including landing pages, checkout processes, upsell schemes, and lead generation quizzes

It is mandatory to possess:

• Confidence and willingness to learn quickly. Demonstrate your ability to learn and invest in these topics; we will do the same for you.

What We Value

We seek team players who love using “we” instead of “I”. At GrowthRocks, we admire Buffer and aim to make our company a happy, growth-oriented place. Ownership, transparency, open-mindedness, and positivity are core values.

Benefits

Excited about working at GrowthRocks? We offer:

• Free books and Kindle: We send you resources to help you grow as a marketer and individual.
• Access to advanced growth hacking training programs
• Great colleagues: Build your career and find friends here.
• Free coffee and cookies