Marketing Automation Specialist (f/m)

TN United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a Marketing Automation Specialist to enhance user engagement and retention for their digital asset platform. This role involves creating and optimizing marketing campaigns, collaborating across teams, and utilizing CRM expertise to drive results. With a focus on the rapidly evolving Web3 landscape, you'll contribute to a dynamic environment that values creativity and collaboration. Enjoy a flexible hybrid work policy, comprehensive health benefits, and opportunities for personal development. If you're passionate about marketing and the crypto industry, this position offers a unique chance to make an impact.

Benefits

Equity through stock options

Hybrid work policy

Frequent social events

Comprehensive health insurance

Personal development programs

28 days of paid leave

High-performance office equipment

Transportation reimbursement

Employee discounts on products

Qualifications

• 2+ years of CRM/marketing automation experience required.
• Experience with various marketing automation platforms is essential.

Responsibilities

• Create and optimize multi-channel marketing campaigns.
• Collaborate with cross-functional teams for campaign management.

Skills

CRM / marketing automation experience

Marketing Automation Platform (Braze, Salesforce Marketing Cloud, Eloqua, Pardot, Marketo, HubSpot)

English proficiency

Team collaboration

Creative marketing orientation

Interest in the crypto industry

Knowledge of SQL

Experience in FinTech or trading

Tools

Braze

Salesforce Marketing Cloud

Eloqua

Pardot

Marketo

HubSpot

Job description

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Marketing Automation Specialist (f/m), London

Client: Ledger

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 94932331b780

Job Views: 4

Posted: 02.05.2025

Expiry Date: 16.06.2025

Job Description:

We're making the world of digital assets accessible and secure for everyone. Join the mission. Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland, and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow, and manage crypto assets – including the Ledger hardware wallets line with more than 6 million units already sold in 200 countries. At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust, and Transparency. Hear from our employees how they shape the work we do. In this role, you will build, implement, and optimize marketing campaigns to drive user engagement, adoption, and retention for the Ledger Live app (Wallet). You will use your expertise in CRM and marketing automation platforms to create personalized and effective communication journeys across various channels. This is an exciting opportunity to contribute to the growth of Ledger within the rapidly expanding world of Web3 and digital assets.

Your missions:

1. Campaign delivery: Create, manage, analyze, and optimize multi-channel marketing campaigns.
2. End-to-end campaign/program build management: Initiate and oversee cross-team collaboration of content creation, design, development, localization, tracking, and delivery of each campaign. Campaigns will be initiated from within the CRM team and across the Ledger organization.
3. Delivery process optimization: Find ideas and solutions for automating, optimizing, and improving internal processes through routine analysis and actionable insights.
4. Cross-Functional collaboration: Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns.

What we’re looking for:

1. 2+ years of CRM / marketing automation experience.
2. Experience with a Marketing Automation Platform such as Braze, Salesforce Marketing Cloud, Eloqua, Pardot, Marketo, or HubSpot.
3. Highly proficient in spoken and written English.
4. Exceptional team player — cooperation with the CRM team and other teams at Ledger is essential.
5. An orientation towards creative marketing and attention to detail.
6. Demonstrable experience or interest in the crypto industry.
7. Knowledge of SQL and Liquid Scripting is advantageous.
8. Experience from a FinTech or trading background is a plus.

What's in it for you?

• Equity: Employees share in our success through stock options as we grow.
• Flexibility: Hybrid work policy.
• Social: Frequent social events, snacks, and drinks at our Holborn office.
• Medical: Comprehensive health insurance covering medical, dental, and vision care.
• Well-being: Personal development, coaching, and fitness programs.
• Vacation: 28 days of paid leave annually, plus national holidays.
• High tech: Access to high-performance office equipment, including Apple products.
• Transport: Ledger reimburses part of your preferred transportation.
• Discounts: Employee discounts on all our products.

We are an equal opportunity employer, welcoming all regardless of gender, ethnicity, religion, sexual orientation, social status, disability, or age.