CRM Marketing Automation Specialist

MOO group; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking an experienced email marketer to join their dynamic CRM team. This role involves executing innovative email marketing strategies, collaborating with cross-functional teams, and driving insights-driven initiatives that enhance customer engagement. The ideal candidate will thrive in a creative environment, leveraging data to optimize campaigns and foster customer loyalty. With a commitment to inclusivity and personal growth, this company offers a supportive workplace where you can truly be yourself while contributing to exciting projects. If you're passionate about marketing and eager to make a difference, this opportunity is for you.

Benefits

25 days holiday

Matched pension scheme

Private healthcare

Life insurance

Season ticket loan

Cycle to work scheme

Flexible work schedules

Work From Anywhere program

Qualifications

• Experience in a marketing role at entry or mid level.
• Strong understanding of email marketing campaigns.
• Detail-oriented with excellent communication skills.

Responsibilities

• Execute the marketing email strategy and manage production processes.
• Measure and summarize campaign results using analytics tools.
• Develop customer marketing calendar and forecast performance.

Skills

Email Marketing

Stakeholder Management

Data Analysis

Campaign Development

HTML

Education

Marketing Degree

Tools

Braze

Tableau

Google Analytics

Salesforce Marketing Cloud

Job description

MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.

Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO.

We’re making new and exciting things – and we could really do with your help.

The CRM (Customer Relationship Management) team strives to deliver personalised, omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers, while building greater lifetime value potential for MOO.

MOO is seeking a proactive self-starter who can manage multiple priorities and work efficiently with key stakeholders to drive the value of both new and returning customer base fostering trust and loyalty.

This is an exciting opportunity for an experienced email marketer. This person must be a self-starter who can manage multiple priorities and work efficiently with key stakeholders to deliver insights-driven marketing initiatives. The successful candidate will report to the CRM marketing manager and work closely with marketing, e-commerce, customer services, and creative teams. They will drive and implement CRM marketing initiatives with a focus on emails.

Responsibilities

• Execute the marketing email strategy for MOO customers through the full production process. This means planning with wider CRM marketing and content teams, assisting with creative briefs, creating campaigns in MOO’s marketing automation software, building audience segments, circulating proofs and collecting feedback from key stakeholders.

• Aid in the development of the customer marketing calendar, and forecasting performance based on past campaign results.
• Maintain productive cross-functional relationships and manage expectations with various stakeholders in the business.
• Measure and summarise campaign results with data available from the marketing automation platform (Braze) and analytics tools such as Tableau and Google Analytics. Provide insightful engagement and revenue analysis, providing learnings that will help inform future strategies.
• Study the key variables that impact email and returning customer performance to optimise messaging and segment strategy.
• Strive to improve all email marketing efforts while staying abreast of industry best practices and developing technology.
• Suggest testing strategies that drive increased conversion, engagement and lifetime value.
• Assist in related CRM operational efforts, including copy translations, and maintaining functionality of marketing automation software.

About You

• The ideal candidate will have previous experience in a marketing role at entry or mid level.
• Possesses understanding of email marketing and executing insights-driven marketing campaigns
• Strong stakeholder management experience and a desire to collaborate cross-functionally, as this person will need to work with several other departments

• Excellent oral and written communication skills with the ability to convey marketing plans and results to all levels of the organisation
• Experience creating audience segments and developing marketing campaigns that deliver a targeted message and create brand affinity
• Detail-oriented with a high degree of organisation and accuracy
• Experience using BRAZE (Desirable) or another major marketing automation provider (Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Emarsys, Cordial, Klaviyo, Hubspot, etc.)

Nice To Haves

• Some HTML experience, able to identify coding issues that may cause rendering problems in emails
• Experience using Braze marketing automation platform

What’s it like to work at MOO?

MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.

That’s why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, MOO’s share option scheme, and paid parental leave. We’ll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.

Diversity Statement

We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class.

As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts.By submitting this information, you consent to MOO's processing of it for these purposes.