Marketing Automation Specialist

TN United Kingdom; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player in the global entertainment sector is seeking a Marketing Automation Specialist to enhance their marketing efforts. This dynamic role involves developing and executing innovative marketing automation strategies using Salesforce Marketing Cloud. You will collaborate with local teams, manage customer data, and analyze campaign performance to drive effective marketing initiatives. If you're passionate about marketing automation and have a knack for data-driven decision-making, this is an exciting opportunity to contribute to a leading business in the entertainment field.

Qualifications

• Experience as a Marketing Automation Specialist with Salesforce Marketing Cloud.
• Strong understanding of email marketing best practices and customer segmentation.

Responsibilities

• Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
• Design, build, and deploy email campaigns including customer journeys and A/B testing.

Skills

Salesforce Marketing Cloud

Email Marketing

Customer Segmentation

Data Management

Analytical Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Salesforce Marketing Cloud

Job description

Social network you want to login/join with:

Marketing Automation Specialist, Greater London

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Client:

Salt

Location:

Greater London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

3a5ae83dbd02

Job Views:

12

Posted:

29.04.2025

Expiry Date:

13.06.2025

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Job Description:

Marketing Automation Specialist

London/ Hybrid

Global Entertainment business

A leading entertainment business who I am sure you have followed their journey or purchased some of their items previously are looking for a Marketing Automation Specialist with Salesforce Marketing Cloud experience to join their growing Marketing function in London.

The business has been around for a number of years and are in global markets. You will work with local teams to support on Marketing Automation efforts. They operate both B2C and B2B – so will consider candidates from both backgrounds.

Key Responsibilities:

• Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
• Design, build, and deploy email campaigns, including customer journeys, triggered emails, and A/B testing.
• Manage and segment customer data to create targeted and personalized marketing campaigns.
• Collaborate with cross-functional teams to integrate Salesforce Marketing Cloud with other platforms and ensure seamless data flow.
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.

Experience:

• Bachelor’s degree in Marketing, Business, or a related field
• Experience as a Marketing Automation Specialist with hands-on expertise in Salesforce Marketing Cloud
• Strong understanding of email marketing best practices, customer segmentation, and data management.
• Proficiency in creating and managing customer journeys, automations, and workflows within Salesforce Marketing Cloud
• Analytical mindset with the ability to interpret data and provide actionable recommendations