Marketing Automation Specialist

Ledger Enterprise; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a dynamic marketing professional to enhance user engagement through effective CRM and marketing automation strategies. In this role, you will be responsible for managing and optimizing multi-channel marketing campaigns, collaborating with cross-functional teams to deliver impactful results. This position offers a unique opportunity to contribute to the growth of a leader in the digital assets space, where you can leverage your creativity and analytical skills. Enjoy a flexible hybrid work environment, comprehensive benefits, and the chance to be part of a rapidly evolving industry. Join the mission to make digital assets accessible and secure for everyone!

Benefits

Stock options

Hybrid work policy

Frequent social events

Comprehensive health insurance

Personal development and coaching

28 days paid leave

High performance office equipment

Transport reimbursement

Employee discounts

Qualifications

• 2+ years of experience in CRM and marketing automation.
• Experience with various marketing automation platforms.
• Strong team player with creative marketing skills.

Responsibilities

• Create and optimize multi-channel marketing campaigns.
• Manage cross-team collaboration for campaign delivery.
• Analyze and improve internal processes for efficiency.

Skills

CRM / marketing automation experience

Marketing Automation Platforms (Braze, Salesforce Marketing Cloud, etc.)

English proficiency

Creative marketing orientation

Attention to detail

Interest in the crypto industry

SQL knowledge

FinTech background

Tools

Braze

Salesforce Marketing Cloud

Eloqua

Pardot

Marketo

HubSpot

Job description

We're making the world of digital assets accessible and secure for everyone.Join the mission.Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.

In this role, you will build, implement, and optimize marketing campaigns to drive user engagement, adoption, and retention for the Ledger Live app (Wallet). You will use your expertise in CRM and marketing automation platforms to create personalized and effective communication journeys across various channels. This is an exciting opportunity to contribute to the growth of Ledger within the rapidly expanding world of web3 and digital assets.

Your missions:

• Campaign delivery: Create, manage, analyze and optimize multi-channel marketing campaigns
• End-to-end campaign/program build management: Initiate and oversee the cross-team collaboration of content creation, design, development, localisation, tracking and delivery of each campaign. Campaigns will be initiated from within the CRM team and across the Ledger organization
• Delivery process optimization: Find ideas and solutions for automating, optimizing and improving internal processes, by routine analysis and supplying actionable ideas
• Cross-Functional collaboration: Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns.

What we’re looking for:

• 2+ years of CRM / marketing automation experience
• Experienced with a Marketing Automation Platform, such as Braze / Salesforce Marketing Cloud / Eloqua / Pardot / Marketo / HubSpot
• Highly proficient in spoken and written English
• Exceptional team player - the role requires cooperation with the CRM team and other teams at Ledger on a daily basis
• An orientation towards creative marketing, as well as an attention to detail
• Demonstrable experience or interest in the crypto industry
• It's advantageous if you knowledge in SQL, Liquid Scripting
• It's a big plus if you come from a FinTech or a trading background

What's in it for you?

• Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
• Flexibility: A hybrid work policy
• Social: Frequent social events, snacks and drinks in our Holborn office
• Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
• Well-being: Personal development, coaching & fitness with our dedicated partners
• Vacation: 28 days of paid leave per year, in addition to national holidays
• High tech: Access to high performance office equipment and gadgets, including Apple products
• Transport: Ledger reimburses part of your preferred means of transportation
• Discounts: Employee discount on all our products

We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.