Email Marketing Lead

Own Company; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Salesforce is seeking an experienced Email Marketing Lead to own EMEA Demand Generation and Event Audience Generation. This hybrid role requires three days in the office weekly in Dublin or London, partnering with Field Marketing and Events across EMEA.

You will drive KPI performance, manage campaigns end-to-end, and oversee AI-assisted production, reporting, and business reviews to deliver measurable results.

Qualifications

• 7+ years of experience in Email Marketing.
• Strong judgement in stakeholder management, planning, and reviews.
• Deep expertise in email marketing platforms, preferably Salesforce Marketing Cloud.
• Hands-on with AI-assisted email production and analytics.

Responsibilities

• Lead end-to-end demand and audience generation for EMEA.
• Plan FY targets, KPI setting, and quarterly business reviews.
• Direct AI tools for email production and optimization.
• Ensure GDPR/CAN-SPAM compliance and accurate reporting.

Skills

7+ years of Email Marketing

Stakeholder management

Email marketing platforms

AI-assisted email production

SQL

HTML/CSS

AMPscript

Tools

Salesforce Marketing Cloud

AI tooling for email production

Job description

Description

About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience
Our AMER & EMEA Email Marketing team is looking for an experienced Email Marketing Lead to own EMEA Demand Generation and Event Audience Generation.

You'll balance business needs with channel health, driving Fiscal Year plan and KPI performance (eg leads, pipeline attribution), registration targets for events, and sustained engagement (e.g. click-through rate, unsubscribe rate, unsubscribe-to-click rate).

You'll partner closely with Field Marketing, Strategic Events and Demand Generation across EMEA. This is an end-to-end role — from planning and audience strategy through AI-assisted Email production, send execution, reporting, and business reviews. This is a hybrid role with three days in the office each week, in either Dublin or London.

What You'll Actually Be Doing

This role is scoped around judgment calls, stakeholder relationships, strategic prioritization, AI-assisted email production and accountability for outcomes — the parts of the job that determine whether EMEA's email programs actually drive business results.

Strategy & Planning

• Build trusted relationships with stakeholders and collaborate on intake, self-service offers, campaigns, and performance.
• Set each stakeholder's FY plan and KPI targets, using judgment on what's realistic given their business context, and adjust that plan in monthly reviews.
• Lead quarterly business reviews with stakeholders — reading the room, negotiating priorities, and making the call on what to prioritize.
• Decide which cross-regional process or standardization initiatives are worth pursuing each half, and build the buy-in to land them across AMER/EMEA.
• Bring forward-looking recommendations to business reviews — synthesizing signals into a point of view.

Demand & Audience Generation

• Execute demand generation campaigns end-to-end — deciding when to refresh, elevate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards.
• Align send calendar, suppressions, and sequencing directly with stakeholders — weighing whose priority wins this week across competing demands, and executing the resulting plan under time pressure.
• Turn post-send data into actionable observations stakeholders will actually act on, beyond a summary of numbers.
• Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA before it becomes a bigger problem.

Email Production & Self‑Service Offering

• Direct AI tools to accelerate email production — drafting, QA, and build support — but own final execution: what ships, what gets held, and what needs a human fix before send.
• Drive adoption and success of our Email Self‑Service offering for Field Marketing — spanning enablement, support, performance analytics, and joint growth strategies.
• Assess whether a new email project request (e.g. email journeys) clears the eligibility bar (audience size, content availability, business case), then execute the build against a live send calendar.
• Understand platform and technology releases and flag which ones matter for owned programs, and push the right issues to business partners.

Reporting & Compliance

• Determine whether channel health signals reflect a real problem or an expected side effect, and decide what's worth escalating vs. monitoring.
• Make the call on compliance edge cases around GDPR/CAN‑SPAM/data governance across EMEA sub‑regions, where consent rules vary and the automated check won't catch every nuance.
• Deliver monthly stakeholder insights with root‑cause commentary — the analysis behind the number, not the number itself.
• Own reporting accuracy where attribution is ambiguous, and shape the narrative behind business review numbers.

You're Our Person If…

• You have 7+ years of experience in Email Marketing.
• Strong judgement on stakeholder relationship management: intake conversations, FY planning, and quarterly business reviews where negotiation and prioritization matter more than process‑following.
• In‑depth experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud.
• Hands‑on comfort directing AI tools for email production work — able to evaluate AI‑generated output and know when to override it.
• Strong skills in SQL, HTML/CSS, and AMPscript — enough to judge whether AI‑generated output is correct, with the ability to hand‑code if needed.
• Ability to read business metrics (eg responses, leads, attributed pipeline and maturation) and email metrics (UOR - open rate, UCTR - click‑through rate, U:CR - unsubscribe‑to‑click rate) and turn them into a narrative and a decision, not just a report.
• Comfortable making prioritisation calls under pressure across events, always‑on, and demand‑gen channels.
• Working knowledge of GDPR, CAN‑SPAM, and consent requirements across EMEA sub‑regions, with the judgement to spot edge cases automated checks miss.

Even Better If…

• Experience negotiating channel strategy with senior stakeholders on conflicting priorities
• Additional EMEA language skills for direct stakeholder conversations.
• Prior direct support of event programs, where competing priorities need real‑time trade‑off decisions.
• You have experience with Salesforce products, Marketing Cloud, or Agentforce.
• You have built AI‑powered marketing workflows, experimentation frameworks, or predictive segmentation models.
• You have an in‑depth understanding of how LLMs and Agents work and how APIs compare to MCP, combined with insight into how these technologies can support the email channel.

We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt‑in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.