Marketing Automation Manager

Instantly.ai; United Kingdom; Remote; GBP 40,000 - 50,000; Full time

Job summary

A UK-based tech company specializing in cold outreach seeks a Marketing Automation Manager to lead lifecycle campaigns and improve user retention. This remote position requires experience in campaign management and collaboration with various teams. You will significantly impact customer engagement and drive growth through AI-powered automations.

Qualifications

• Experience in marketing automation and campaign management.
• Ability to collaborate across multiple departments.
• Mid-senior level experience required.

Responsibilities

• Build and launch end-to-end lifecycle campaigns.
• Collaborate across Product, Sales, and Customer Success.
• Track and analyze campaign metrics for improvement.

Skills

Campaign Management

Collaboration

Data Analysis

Intercom Execution

Segmentation Frameworks

Job description

2 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Instantly.ai is an all-in-one cold outreach platform designed for business growth. Our AI-powered automation enables users to easily find, reach, and convert prospects with high deliverability and a built-in lead database.

Now we're looking for an experienced Marketing Automation Manager to join our team.

Primary Duties:

Lifecycle Campaigns: Build and launch end-to-end lifecycle campaigns that drive trial to paid conversions, boost retention and upgrades. This includes copywriting and design (can use our internal design partners for execution)

Collaborate Across Departments: work with teams across Product, Sales, and Customer Success to ensure messaging consistency and alignment throughout the customer journey. Making sure messaging reflects any changes made to the product.

Own Intercom Execution: Take charge of campaign workflows and audience segmentation within Intercom, ensuring tailored, automated outreach at scale.

Analyze and Improve: Track campaign metrics, extract insights, and adjust tactics to enhance performance and hit key engagement and retention benchmarks.

Targeted Messaging Strategies: Build segmentation frameworks to ensure communications are timely, personalized, and relevant at each lifecycle stage.

Boost User Retention: Detect early signs of disengagement and deploy targeted efforts to re-engage and retain vulnerable segments.

Performance Reporting: Deliver clear, actionable reports to leadership, summarizing campaign impact, customer trends, and optimization opportunities.

This is a full-time & remote position. No slow processes - just jump in and start launching flows and automations that reach millions of people.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Instantly.ai by 2x

Get notified about new Marketing Automation Manager jobs in United Kingdom.

London Area, United Kingdom £40,000.00-£50,000.00 21 hours ago

Hemel Hempstead, England, United Kingdom 1 week ago

Performance Marketing & Customer Acquisition Manager (100% remote - UK)

Marketing Manager - D2C Brand (Hands-On Generalist)

London, England, United Kingdom 1 month ago

Senior PR & Marketing Manager – Northern Europe

Slough, England, United Kingdom 1 day ago

London, England, United Kingdom 3 weeks ago

Ireland, England, United Kingdom 1 week ago

Performance Marketing Manager - New Market Launches

England, United Kingdom $6,500.00-$7,000.00 2 weeks ago

Global Recruitment Marketing and Brand Manager 12 month FTC

London, England, United Kingdom 3 weeks ago

Oxford, England, United Kingdom 1 week ago

London, England, United Kingdom 8 hours ago

Marketing Manager (Remote - UK or France)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.