Marketing Automation Manager

TN United Kingdom; Cardiff; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a high-growth, forward-thinking company that is redefining risk management solutions. In this dynamic role, you will leverage your expertise in marketing automation to drive processes that enhance customer engagement and support organizational scaling. Collaborate with global teams to identify automation opportunities and manage projects from inception to execution. You'll thrive in a flexible, inclusive work culture that values diversity and personal development, providing you with the resources to innovate and succeed. If you're passionate about data-driven strategies and eager to make an impact, this is the perfect opportunity for you.

Benefits

Health Coverage

Pension Schemes

Learning Opportunities

Diversity and Inclusion Focus

Qualifications

• Technical expertise in MarTech for acquisition and retention.
• Ability to translate complex data into clear formats.

Responsibilities

• Define and implement the marketing automation roadmap.
• Manage the full lifecycle of marketing automation projects.

Skills

Marketing Automation

API Integrations

Data Analysis

Project Management

A/B Testing

Education

Bachelor's Degree in Marketing or related field

Tools

MarTech Platforms

CRM Software

Job description

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Below is the refined version:

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Leverage automation to improve processes and productivity, supporting rapid organizational scaling. Collaborate with the wider Martech team on API integrations, AI optimization, A/B testing, and attribution modeling to enhance customer engagement.

Responsibilities

1. Define and implement the marketing automation roadmap to scale practices internationally, launch new features, and suggest improvements.
2. Partner with global Marketing teams to identify automation opportunities, reducing manual emailing efforts.
3. Manage the full lifecycle of marketing automation projects, including requirements gathering, design, testing, configuration, and administration.
4. Maintain system and data integrity of the Marketing Automation platform.
5. Develop scalable reporting mechanisms and propose relevant marketing metrics.
6. Build and optimize lead scoring and management processes.
7. Create standardized processes enabling marketing team members to self-serve complex, multi-stage automated campaigns.
8. Collaborate with sales and customer operations to troubleshoot and enhance lead management, upsell, and cross-sell processes and integrations.
9. Gather detailed business requirements from stakeholders and deliver global solutions.

Requirements for Success

• Technical expertise across the MarTech landscape supporting acquisition and retention activities.
• Ability to translate complex information into clear, approachable formats for diverse audiences.
• Data-driven mindset with organizational skills to improve processes and solve problems globally.
• Experience measuring impact through data and metrics to inform improvements.
• Strategic and tactical thinking to champion automation and reporting innovations.

What You’ll Get

We offer a flexible, supportive work culture with generous benefits, development resources, and a focus on diversity and inclusion. Our benefits include health coverage, pension schemes, learning opportunities, and a vibrant, engaging work environment.

Application process includes a response within 15 working days, initial discovery call, and multiple interview stages. Adjustments available upon request.

About Alcumus

We are committed to building risk management solutions that prioritize safety and innovation. As a high-growth, PE-backed company, we value diversity, inclusion, and personal development, fostering a culture where everyone can thrive.

Our core values are teamwork, bravery, expertise, and enjoying the journey. We are an equal opportunity employer, dedicated to creating an inclusive environment for all.