Digital Marketing Manager - Automation & Paid - SaaS

JR United Kingdom; Middlesbrough; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing SaaS company in Middlesbrough is seeking a Digital Marketing Manager to enhance lead generation through marketing automation and paid media. The ideal candidate will have over 5 years of experience, particularly with HubSpot and managing substantial ad campaigns across various platforms.

Qualifications

• 5+ years of hands-on experience in digital marketing with a focus on paid media and automation.
• Proven success managing and scaling paid ad campaigns across multiple platforms.
• Advanced skills in HubSpot.

Responsibilities

• Building email campaigns via HubSpot & Intercom.
• Owning and optimising campaigns across Google Ads, Meta, and LinkedIn.
• Managing budgets and creatives for high-quality leads.

Skills

Digital marketing

Automation

Paid media

Lead generation

Reporting

A/B testing

Tools

HubSpot

Intercom

Google Ads

Meta

LinkedIn

GTM

Job description

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Digital Marketing Manager - Automation & Paid - SaaS, middlesbrough

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Client:

Salt

Location:

middlesbrough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

? York (would consider remote)

Are you a data-driven digital marketer who loves turning clicks into customers? We’re working with a fast-growing SaaS company that’s on the lookout for a Digital Marketing Manager to supercharge their lead generation efforts through smart automation and paid media.

This is a fantastic opportunity to join a team that truly values experimentation, optimisation, and measurable results.

? What you'll be doing:

Marketing Automation

• Building email campaigns that get opened, clicked, and loved — via HubSpot & Intercom
• Creating automated workflows for lead nurturing, segmentation, and re-engagement
• Implementing lead scoring to support a high-performing sales team
• Keeping the CRM clean, structured, and working like a well-oiled machine
• Reporting on campaign performance with dashboards that actually get used
• Managing newsletters and keeping them fresh and consistent

Paid Media

• Owning and optimising campaigns across Google Ads, Meta, and LinkedIn
• Managing budgets, bids, targeting, and creative testing to drive high-quality leads
• A/B testing ad copy, creatives, and landing pages for continuous improvement
• Refining tracking setups (UTMs, GTM, attribution) so performance is crystal clear

What we’re looking for:

• 5+ years of hands-on experience in digital marketing with a focus on paid media and automation
• Proven success managing and scaling paid ad campaigns across multiple platforms
• Advanced HubSpot skills — particularly around workflows, segmentation, and email automation
• Comfortable working with GTM, UTM tracking, attribution, and campaign analysis
• Experience running A/B tests and optimising campaigns for conversion