Marketing Automation Lead

Tembo Ltd; Greater London; On-site; GBP 35,000 - 60,000; Full time

Job summary

Tembo Ltd is looking for a marketing professional to manage automation-first lifecycles involving lead routing and scoring in Pardot/Salesforce. You will create dynamic audience lists and nurture programmes, leveraging CRM analytics for improved pipeline conversion. The role will also require management of contractors to deliver technically robust campaigns across high-volume event portfolios, contributing to the overall efficiency and effectiveness in sales handover.

Responsibilities

• Builds and maintains lead routing, scoring and hand-off processes in Pardot/Salesforce.
• Creates dynamic audience and suppression lists, complex nurture programmes, webinar builds and templated emails.
• Uses CRM analytics for attribution tightening, leakage reduction, and pipeline conversion improvement.
• Manages contractors and internal teams to deliver campaigns across high-volume event portfolios.

Job description

Tembo Ltd is looking for a marketing professional to manage automation-first lifecycles involving lead routing and scoring in Pardot/Salesforce. You will create dynamic audience lists and nurture programmes, leveraging CRM analytics for improved pipeline conversion. The role will also require management of contractors to deliver technically robust campaigns across high-volume event portfolios, contributing to the overall efficiency and effectiveness in sales handover.