Marketing Assistant

Kidswell Health; Greater London; Hybrid; GBP 22,000 - 32,000; Part time

Job summary

Kidswell Health in London is seeking a freelance Content & Growth Ops Assistant to manage daily and weekly marketing activations, content approvals, scheduling, and website maintenance.

You will work with clinicians to ensure compliant content, manage email and CRM campaigns in HubSpot, run AI content pipelines, coordinate video shoots, and support the CEO and clinic manager. Flexible two days a week, with room to grow.

Qualifications

• 1–2 years’ experience in marketing operations or content (freelance, agency or in-house).
• Comfortable with AI tools; Claude is used as a drafting tool, not publishing.
• Hands-on HubSpot or similar marketing software for emails, lists and workflows.

Responsibilities

• Content production: run AI content pipelines, edit drafts to publishable standard, coordinate clinician video shoots and webinars.
• Scheduling and approvals: manage content calendar, obtain clinician sign-off, load posts into scheduler.
• HubSpot and newsletters: build/manage email campaigns and nurture sequences, test workflows, tidy lists.
• Physical campaigns: manage print campaigns, leaflet drops, events and groups.
• Weekly reporting: gather KPIs into tracker and flag anomalies.
• CEO and growth support: assist CEO with growth operations and ad-hoc projects.

Skills

Marketing operations

Content creation

AI tools (Claude)

HubSpot

SEO basics

Project coordination

Excellent written English

Tools

HubSpot

Claude AI

Google Business Profile

Job description

Kidswell Health is a CQC-regulated private children’s health clinic in north west London, bringing talking therapies, psychiatry, neurodevelopmental assessment and support services together under one roof. We are growing our patient base and testing which marketing channels can deliver cost-efficient growth to scale.

We are looking for a content and growth ops assistant to help manage, coordinate and implement our daily and weekly marketing activations. This includes managing the content approval and scheduling process, maintaining our website, posting regularly to improve our SEO, working with clinicians to ensure our content is compliant, managing our email and CRM campaigns and other marketing activities as required. You will be reporting to the CEO and clinic manager.

What you will do

• Content production - run our AI content pipelines for blogs, Google Business Profile and social; edit and quality-check every draft to publishable standard; coordinate clinician video shoots and edit the footage. Organise webinars.
• Scheduling and approvals - own the content calendar; run the clinician sign-off chain for all clinical copy (getting drafts out, chasing responses, applying amendments); load approved posts into the scheduler on time.
• HubSpot and newsletters - build and manage email campaigns and nurture sequences; set up, test and troubleshoot workflows; keep lists and properties tidy.
• Physical campaigns - manage the detail and admin involved in print campaigns, leaflet drops, events and groups.
• Weekly reporting — gather channel KPIs into our tracker every week and flag anything unusual.
• CEO and growth support – support the CEO with daily growth operations, admin and one-off projects

Who we are looking for

• 1-2 years’ experience with marketing operations and/or content, freelance, agency or in-house.
• Comfortable with AI tools. Our content engine is built on Claude. You must treat it as a drafting tool, not a publishing one - you are the editor and the last check before anything goes out.
• Hands-on HubSpot or similar marketing sofware: emails, lists, workflows. Enough to build and test email campaigns, sequences, workflows.
• Strong written English and a good ear for tone and copy style.
• Short-form video editing for social. Not essential but a nice-to-have.
• Highly organised and comfortable chasing busy clinicians for approvals, politely and repeatedly.
• Able to work independently and pro-actively.

Practical

Freelance, ongoing. Approx. two days a week (around 10-16 hours) to start, with a view to increase as we grow.

Flexible on when you work as long as it fits in with our campaign schedule. London-based and able to reach the clinic for filming day, team events. Subject to confidentiality agreement before starting. Reporting to our Founder and CEO.

Disclosure and Barring Service Check. This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.