Sr. Marketing Manager (a)

Oviva; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Remote/hybrid across UK and EU

Annual learning & development budget

Home working allowance

Competitive compensation and benefits

Job summary

Oviva is seeking a Senior Marketing Manager to shape and execute our B2B content strategy, driving NHS GP referrals, raising brand awareness and supporting growth. You’ll own content across channels, manage the Oviva website and its SEO, coordinate patient testimonials and lead in-person events.

You’ll partner with the Marketing Lead to ensure all content aligns with Oviva’s brand, mission and audience needs, while mentoring teams and external agencies.

Qualifications

• 3+ years in B2B and content marketing within healthcare.
• Strong copywriting across email, blogs, case studies, web pages.
• Experience planning events (conferences, stands, sponsorship).
• Hands-on WordPress CMS management with SEO basics.
• Experience producing podcast or video content.
• Data-driven with ability to translate insights into strategy.
• Excellent communication and stakeholder management across clinical, product, commercial teams and agencies.

Responsibilities

• Design and deliver content strategies for B2B campaigns aligned to goals.
• Create high-quality content across email, blogs, case studies, and web pages.
• Repurpose content across channels to maximise reach and efficiency.
• Maintain and optimise Oviva's website (WordPress) and UX.
• Develop a B2B SEO strategy to grow organic traffic and inbound enquiries.
• Lead end-to-end organisation of industry conferences and sponsorships.
• Plan GP-facing podcast series and patient story videos, with distribution strategy.
• Collaborate with clinical, product, and service teams to align content with brand.
• Track SEO and marketing metrics to inform strategy.
• Stay updated on B2B marketing trends in healthcare/tech.

Skills

B2B content marketing

Copywriting

Event planning

WordPress

SEO basics

Podcast/Video content

Data-driven marketing

Stakeholder management

Tools

WordPress

Marketing automation

CRM (Salesforce Marketing Cloud)

Job description

Role overview

As the Senior Marketing Manager (a), you will play a pivotal role in shaping and executing Oviva's B2B content marketing strategy to drive NHS GP referrals, raise brand awareness and support business growth. You will create compelling, evidence-based content across multiple channels, work on the Oviva website and its SEO performance, own the patient testimonials workstream and lead the coordination of our in-person events. Working closely with the Marketing Lead, you will ensure all content is aligned to Oviva's brand, mission, and audience needs.

Job requirements

Essential

• Proven experience (3+ years) in B2B and content marketing within the healthcare sector.
• Strong copywriting and content creation skills across multiple formats (email, blogs, case studies, web pages).
• Experience planning and managing events, including conferences, stands, and sponsorship.
• Hands-on experience managing websites using WordPress (or a similar CMS), with working knowledge of SEO best practices.
• Experience producing or managing podcast and/or video content, or similar.
• Data-driven mindset with experience analysing campaign performance and translating insights into strategy.
• Excellent communication and stakeholder management skills, with confidence working across clinical, product, and commercial teams, as well as external agencies

Desirable

• Experience working with the NHS including GP Networks and PCNs.
• Familiarity with lead generation strategies and marketing automation best practices
• Experience using email marketing platforms such as Salesforce Marketing Cloud (or similar).

Job responsibilities

Content Strategy & Execution

• Design, develop, and deliver creative content strategies for B2B marketing campaigns that align with Oviva's annual goals and audience needs.
• Create high-quality, impactful content across multiple formats, including email campaigns, blog posts, case studies, and web pages.
• Repurpose and adapt content across channels and formats (including AI-assisted workflows) to maximise reach and efficiency.

Website & SEO

• Maintain the Oviva website via WordPress, including landing pages, content updates and UX improvements.
• Develop the B2B SEO strategy (keyword research, on-page optimisation, technical basics) to grow organic search traffic and inbound enquiries.

Event Organisation

• Lead the end-to-end organisation of industry conferences, including identification of sponsorship opportunities, merchandise, stand design and staffing coordination.

Podcast & Video

• Manage the filming and production of patient stories for Oviva's social media channels and website, and work on ur GP-facing podcast series - developing future episodes, identifying opportunities to grow the format, and shaping the distribution strategy to maximise reach across relevant channels.

Collaboration and Brand Alignment

• Partner with the clinical, product and service engagement teams to ensure all content aligns with Oviva's messaging and brand guidelines, and meets the needs of the target audience.

Performance Analysis

• Track SEO metrics and other key marketing indicators to generate insights that inform strategic decision-making.

Industry Awareness

• Stay updated on trends and best practices in B2B marketing and content creation within healthcare and technology sectors, leveraging this knowledge to refine Oviva's strategies, ensure content relevance, and drive innovative approaches to engagement and lead generation..

Job benefits

• A mission-driven environment focused on making a real-world impact.
• High-growth opportunities with a clear path to broader strategic leadership.
• A flexible remote/hybrid work culture across the UK, Germany, Switzerland and Poland.
• Annual learning & development budget.
• Home working allowance and flexible working hours.
• Competitive compensation, benefits, and inclusive policies (enhanced leave, etc.)

Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do.

We put the patient first. We empower our teams. We make it happen

Oviva is passionate about creating an inclusive culture that celebrates diverse voices and perspectives. We are proud to be a Disability Confident Employer and welcome applicants from all backgrounds and identities.