Digital Marketing Manager

OSBORNE APPOINTMENTS LIMITED; Elstree; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

23+8 holidays (3 mandatory over Xmas)

Pension – 2% Employer / 3% Employee

Life Insurance – 2 x Salary after 6 mo

Job summary

OSBORNE APPOINTMENTS LIMITED advertises a Digital Marketing Manager role for a client in the skincare technology sector. You will drive digital campaigns, manage content, and lead lead generation across UK and international markets.

The role requires strong SEO/PPC, CMS and analytics skills, plus experience with marketing automation and cross-functional collaboration with Sales and Regulatory teams.

Qualifications

• Proven experience in digital marketing, with healthcare/regulated sectors preferred.
• Strong knowledge of SEO, PPC, email marketing and website management.
• Experience with CMS platforms (WordPress/Shopify) and analytics tools.

Responsibilities

• Develop and deliver the digital marketing strategy aligned with commercial objectives.
• Plan, manage and optimise campaigns across SEO, PPC, email, social media and online advertising.
• Manage and improve the company website, content, landing pages and conversions.
• Create content including website copy, blogs, case studies, emails, social media materials.
• Oversee organic and paid social media, Google Ads and retargeting campaigns.
• Manage email marketing, segmentation, automation and lead nurturing.
• Monitor campaign ROI and customer insights to improve results.
• Support product launches, events and promotional campaigns.
• Coordinate with International Sales for multilingual campaigns.
• Manage external agencies and marketing suppliers.
• Ensure marketing content meets regulatory requirements.

Skills

Digital marketing

SEO

PPC

Email marketing

Content creation

Lead generation

Analytics

Project management

Stakeholder management

Tools

WordPress

Shopify

Google Analytics

Google Search Console

CRM

Marketing automation (Mailchimp)

Job description

OA are recruiting for a Digital Marketing Manager to join our client’s growing team.

Our client is a leading provider of professional skincare technology, treatment systems and skincare products to salons, spas and aesthetic clinics. We are seeking a creative, commercially minded and data-driven Digital Marketing Manager to lead digital marketing activity and support continued growth across domestic and international markets.

The successful candidate will develop and deliver campaigns across website, SEO, PPC, email, social media and content, manage the company’s digital presence, generate high-quality leads and support product launches. You will work closely with Sales, Operations, Quality and Regulatory teams to ensure all content is accurate, compliant and aligned with the brand.

The role is suited to an experienced digital marketer with a background in medical devices, medical aesthetics, beauty, healthcare, technology or another technical and regulated sector.

Location: Elstree, Borehamwood

Hours: Monday to Friday, 9am-5:30pm. Office based.

• 23+8 holidays (3 mandatory over Xmas period)
• Pension – 2% Employer / 3% Employee
• Life Insurance – 2 x Salary after 6 months’ service
• Develop and deliver the digital marketing strategy in line with commercial objectives.
• Plan, manage and optimise integrated campaigns across SEO, PPC, email, social media and online advertising.
• Manage and improve the company website, including content, landing pages, SEO and conversion performance.
• Create and manage engaging content including website copy, blogs, case studies, emails, social media and marketing materials.
• Manage organic and paid social media, including Google Ads and retargeting campaigns.
• Manage email marketing, audience segmentation, automation and lead nurturing.
• Monitor campaign performance, ROI and customer insights to improve results.
• Support product launches, exhibitions, webinars, educational events and promotional campaigns.
• Work with the International Sales Manager on market-specific and multilingual campaigns.
• Manage external agencies, freelancers and marketing suppliers where required.
• Research competitor activity, market trends and new digital opportunities.
• Ensure all marketing content, product claims and technical information meet company and regulatory requirements.
• Work closely with Sales, Operations, Quality and Regulatory teams to ensure content is accurate, compliant and on-brand.
• Contribute to the wider marketing strategy and commercial projects as required.
• Proven experience in digital marketing or a similar role.
• Strong knowledge of SEO, PPC, email marketing, social media and website management.
• Experience with CMS platforms such as WordPress, Shopify or equivalent.
• Experience using analytics tools such as Google Analytics and Google Search Console.
• Strong copywriting and content creation skills with excellent attention to detail.
• Commercial awareness and an understanding of lead generation and sales.
• Strong project management and organisational skills, with the ability to manage multiple deadlines.
• Experience within medical aesthetics, medical devices, healthcare, beauty or another regulated industry is desirable.
• Knowledge of ISO 13485 or controlled content-approval processes would be advantageous.
• Experience with CRM, marketing automation and platforms such as Mailchimp is desirable.
• Experience with Canva, Adobe Creative Cloud, video or photography would be advantageous.
• Experience managing international campaigns and multilingual content is desirable.
• Knowledge of UK and international digital advertising, privacy and marketing requirements.
• Creative, proactive, commercially focused and confident using data to drive decisions.
• Highly organised, adaptable and comfortable managing multiple stakeholders and external suppliers.
• Professional, collaborative and committed to accurate and compliant marketing.