Marketing Apprentice
Heart of Worcestershire College
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Job summary
Heart of Worcestershire College is seeking a Marketing Apprentice to join our Marketing & Communications team across multiple campuses. You will support campaigns, help create content for social media, websites, emails, and print, and help promote student recruitment and employer engagement.
You will gain hands-on experience in digital marketing, analytics, events, and portfolio building while undertaking the Level 3 Multi-Channel Marketer Apprenticeship.
Qualifications
- Understanding of major social media platforms and their use in organisations.
- Demonstrated interest in digital marketing.
- Good written communication and interpersonal skills.
Responsibilities
- Assist in planning, delivery and evaluation of multi-channel marketing campaigns.
- Create engaging content for social media, websites, emails, and print materials; assist with photos and videos.
- Support website updates, social media scheduling, email marketing and analytics.
- Support events and recruitment activities (open events, careers fairs) and general team support.
- Attend apprenticeship training, develop a portfolio, apply learning, and pursue ongoing professional development.
Skills
Education
Job description
Job Title Marketing Apprentice Closing Date 14/10/2026 23:59 Pay Apprentice level salary starting at £15,433 based on 37 hours per week. Hours 37.5 hours x 52 weeks Type Full Time
We are looking for someone who's organised, a good team player, self‑motivated to join our Marketing team.
This is your chance to grow your skills, explore new opportunities, and take on exciting challenges in a vibrant, forward‑thinking environment.
Heart of Worcestershire College is recognised for nurturing the brilliance of every student and we are proud to be a college that celebrates diversity and inclusion. Our latest Ofsted report highlights our continued commitment to delivering high‑quality education, outstanding support for learners and meaningful partnerships with employers and the wider community. HoW college has also been recognised as one of The Sunday Times Best Places to Work 2026 reflecting our commitment to building a positive workplace culture where colleagues feel valued, supported and able to thrive.
You’ll be based across all of our campuses, so flexibility to travel across sites is essential.
For the full breakdown, check out the Key Roles and Accountabilities in the Job Description. You will support in many aspects, to name a few:
- Support marketing campaigns and projects, helping to plan, deliver and evaluate activities that promote student recruitment, employer engagement and the College brand.
- Create engaging marketing content for social media, websites, email campaigns, print materials and other communications, including supporting photography and video content.
- Support digital marketing activity, including website updates, social media scheduling and engagement, email marketing and monitoring campaign performance using analytics.
- Assist with events, research and marketing administration, including open events, careers fairs, competitor and audience research, promotional materials and general team support.
- Complete apprenticeship training and development requirements, applying learning in the workplace, maintaining a portfolio of evidence and taking responsibility for ongoing professional development.
Heart of Worcestershire College is the county's largest and most diverse FE provider, offering academic, vocational, and community courses across multiple campuses. In 2026 the college achieved a strong standard or expected standard across all areas from Ofsted. We are also delighted to be recognised as one of The Sunday Times Best Places to Work 2026. This accolade reflects the culture we have worked hard to build across the College.
Our values – diversity, integrity, partnership and trust – power everything we do and shape the experience we give our learners. We're also on a mission to be 90% green by 2030 – and we'd love you to be part of that journey.
If you're ready to innovate, inspire and progress, you'll feel right at home here.
Your growth is our growth.
A career at HoW offers much more than a monthly pay slip. We invest in our people and make sure they feel supported, valued, and ready to shine.
Here’s what you can look forward to:
- 24/7 confidential Employee Assistance Programme
- Regular CPD and opportunities to gain new qualifications
- Generous holiday allowance
- Agile and flexible working options (role dependent)
- A great benefits package with high‑street and travel discounts
- Clear progression routes
- A mentor to help you settle in and succeed
- Cycle to Work Scheme
- Free onsite parking (at selected campuses)
- Opportunities to give back through community and charity projects
We value individuality. Everyone at HoW brings their own story, background, identity and strengths – and together, we're stronger for it.
We're committed to being an inclusive and supportive employer and expect all colleagues to share our dedication to safeguarding children, young people, and vulnerable adults.
We welcome and encourage applicants from all backgrounds.
All successful candidates will need to complete and pay for a DBS check, plus required online verification checks.
Closing date: 14th October 2026
Interview date: TBC
For more details please contact HR on 01527 572592 or hr@howcollege.ac.uk.
AIMS AND PURPOSE OF THE JOB
The Marketing Apprentice will work as a key member of the Marketing & Communications team, supporting the delivery of integrated marketing campaigns that promote Heart of Worcestershire College, its courses, services, events and employer engagement activities.
The role will provide valuable hands‑on experience across a range of marketing disciplines including digital marketing, social media, content creation, market research, customer insight, website content management, email marketing, campaign reporting and event promotion.
The successful candidate will undertake the Level 3 Multi‑Channel Marketer Apprenticeship Standard, developing the knowledge, skills and behaviours required to become a marketing professional while contributing to the College’s strategic objectives.
Campaign Support
- Assist with the planning, delivery and evaluation of multi‑channel marketing campaigns.
- Support marketing activities designed to increase student recruitment, event attendance, employer engagement and brand awareness.
- Help coordinate marketing projects and ensure activity is delivered to agreed timescales.
Content Creation
- Create engaging content for digital and traditional marketing channels, including:
- Social media platforms
- Website pages
- Email campaigns
- Student and employer communications
- Case studies, blogs and news stories
- Printed marketing materials
Digital Marketing
- Support the management and development of the College website through regular content updates.
- Assist with social media scheduling, monitoring and engagement across key platforms.
- Contribute ideas for new digital content and audience engagement opportunities.
- Support email marketing campaigns and audience segmentation activities.
Analytics and Insights
- Monitor campaign performance using relevant marketing analytics tools.
- Produce regular reports on social media activity, website traffic, email performance and campaign effectiveness.
- Support the collection and interpretation of marketing data and customer insights.
- Use data to identify trends and recommend improvements to marketing activity.
Market Research
- Conduct competitor analysis and research into education sector marketing trends.
- Support audience research activities to improve understanding of prospective students, employers and stakeholders.
- Assist in gathering feedback from events and campaigns.
Events and Recruitment Activities
- Support the marketing team at open events, careers fairs, graduation ceremonies and promotional events.
- Assist with event planning, promotion and evaluation.
- Act as a positive ambassador for Heart of Worcestershire College when engaging with prospective students, parents, employers and external stakeholders.
Marketing Administration
- Assist with the management of marketing resources, promotional materials and branded merchandise.
- Support purchasing and supplier administration processes where required.
- Undertake general administrative duties in support of the Marketing & Communications team.
APPRENTICESHIP RESPONSIBILITIES
- Attend all apprenticeship training sessions and complete coursework, assignments and assessments within agreed timescales.
- Develop and maintain a portfolio of evidence demonstrating progress against the apprenticeship standard.
- Apply learning from the apprenticeship programme in day‑to‑day work activities.
- Take responsibility for own professional development and continuous learning.
GENERAL ACCOUNTABILITIES
- To understand and complete all work related documentation accurately and in a timely manner.
- To understand and comply with Heart of Worcestershire College policies and procedures.
- To commit to the safeguarding and promotion of the welfare of children, young people and vulnerable adults.
- To participate in the College's Performance Management Scheme and attend such training events as are necessary to enable him/her to carry out the duties of the job description.
- To continually improve teaching, learning and assessment through proactive CPD and sharing best practice.
- To actively participate in the College's Quality System, including quality improvement strategies and initiatives.
- To undertake such other duties as may be assigned commensurate with the grade and purpose of the post.
- To take reasonable care for the health and safety of him/her and for others affected by his/her work.
- To actively support College Safeguarding, Equality and Diversity policies.
- Providing a consistently high standard of customer service and acting as an ambassador for the organisation.
- To operate/conduct all HR tasks and functions within the principles of GDPR.
The appointment is subject to the Conditions of Service for Business Support Staff.
All successful applicants will undergo the following checks:
- Enhanced DBS
- 2 x References, one of which must be your current or most recent employer
- Qualification validation check
The salary range for this post starts at £15,433 per annum on The Apprentice Scale. Your salary will increase within the salary band on an annual incremental basis, until you reach the top of the salary scale.
The hours of work will be based on 37.5 hours per week, 52 weeks per annum.
The post carries 25 annual leave days, plus eight public bank holidays plus a further five concessionary days as 'leave to be taken at the Principal's discretion'. After 2 years continuous service, your annual leave entitlement will increase to 30 days per annum. Please note that only in exceptional circumstances, with your Directors permission, will staff be able to take more than 3 consecutive weeks of leave in any leave year.
The College operates an occupational pension scheme, namely the 'Local Government Pension Scheme'.
All newly appointed staff have to serve a 4‑month probationary period. During the probationary period you will have to complete the Corporate staff induction, a Teaching and Learning Induction session if you deliver learning and additional mandatory courses on: Equality & Diversity session, Keeping Children safe in Education, Safeguarding Training session, Prevent, GDPR, Cyber Security and Health & Safety training session. Failure to complete these will prevent you from successfully completing your probation.
As defined in the person specification of the job description, those staff with these responsibilities are required to undertake first aid and or fire marshal duties across the College, when called upon to do so. Staff must ensure they are up to date with the relevant training.
All candidates have to have 2 satisfactory references.
The successful applicant will be based across all HOW campuses.
If you are required to obtain a qualification as a contractual requirement, the College reviews its CPD budget on an annual basis regarding availability of funds, and cannot therefore guarantee that newly appointed staff will receive either part or full funding for the course fees. However, student loan facilities are available.
All staff are required to have a minimum level 2 qualification in both English and Math's. If you are not already in receipt of one or both of these qualifications, you will be expected to obtain it (them) during your employment at the College.
Candidates shortlisted for interview and then subsequently become successful in the recruitment process and prior to a formal offer of employment being made will be subject to online checks being carried out by a neutral party not directly involved in the recruitment process. Consent for these checks was requested at application stage.
All successful applicants will be required to complete and pay for a Disclosure & Barring Service check. The costs of this check will be deducted from the applicants first salary payment from the College. The College adheres to the DBS Code of Practice and has policies covering the Recruitment of Ex-Offenders and the Secure Storage, Handling, Use, Retention and Disposal of Disclosures and Disclosure Information. Copies of these are available on request.
The College is committed to the fair treatment of its staff, potential staff or users of its services, regardless of race, gender religion, sexual orientation, responsibilities for dependents, age, physical/mental disability or offending background. As an organisation we use the Disclosure & Barring Service (DBS) to assess the suitability of all prospective appointments. We undertake not to discriminate unfairly against any subject of a Disclosure on the basis of conviction or other information revealed. Applicants/employees are required to declare any pending criminal prosecutions they may have as well as any spent criminal convictions, cautions, reprimands and final warnings as defined under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975. The only exception to this requirement is that applicants/employees do not need to disclose any 'protected' cautions, or convictions as defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2013.
HoW College is a Smoke Free environment from the effects of direct/indirect contact with smoking, including using the following:
- Cigarettes
- E-cigarettes
- Vaporisers
- Pipe smoking
- Cigars
- And all other associated smoking products
Candidates with a disability should contact the HR Department before interview if they require any adjustments to be made for the interview and/or selection tests.
A completed application form should be submitted. Curriculum vitae will not be accepted as a substitute.
Completed application forms should be submitted by 14th October 2026 via our website at www.howcollege.ac.uk.
The Interview date for this post is TBC; short- listed candidates will be notified with the details for interview. In view of the high cost of postage, it is not our intention to notify unsuccessful applicants. If you have not heard from us within four weeks of the closing date, please assume that your application has been unsuccessful and accept our thanks for your interest in applying. College reserves the right to withdraw a position before the closing date if the appointment has been arranged or no longer required.
Please be aware that HoW College complies with the current Data Protection Act and is currently developing systems to ensure that we will be fully compliant with GDPR when this comes into force in May 2018. GDPR is a European wide update to the Data Protection Act, with more requirements and stronger enforcement. As such we expect all staff to fully comply with the requirements of these legislation. Failure to do so will lead to formal disciplinary action.
Essential: GCSE Grade 4/C or above (or equivalent) in English and Mathematics, or willingness to achieve as part of the apprenticeship requirements. Eligibility to undertake a Level 3 Apprenticeship.
Desirable:
Business administration or marketing experiences.
Essential skills: Understanding of major social media platforms and their use in organisations; Ability to demonstrate a strong interest in Digital Marketing; Able to work under pressure and meet deadlines; High Standard of organisational skills; Good creative written communication and interpersonal skills; Confidence using digital tools and technology.
Desirable skills: Word processing skills to an advanced level; A good team player.
Essential disposition: Friendly, willing and able to work alone and with initiative; Flexible and responsible attitude; Keen to learn.
Desirable personal quality: No Desirable Disposition/Personal Qualities.
Essential general points: No Essential General Points.
Desirable general points:
- Full, clean, driving license
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