Marketing and Content Officer

East Sussex County Council; Lewes; On-site; GBP 28,000 - 36,000; Full time

Job summary

East Sussex County Council is seeking a Marketing and Content Officer to shape communications that inform residents and support council services. You will work across marketing, social media, design and the web to deliver campaigns from brief through to delivery and evaluation.

The role requires creativity, excellent writing, editing and organisational skills, with the ability to plan and manage a varied workload.

Qualifications

• Experience writing engaging content for web and social media.
• Ability to identify audiences and measure impact.
• Excellent written and verbal communication in English.
• Strong organisational and project planning skills.

Responsibilities

• Develop and execute content-driven communications campaigns.
• Create content for online, print, blogs and newsletters.
• Coordinate with teams across marketing, design and PR.
• Monitor and evaluate campaign outcomes.

Skills

Communications

Web writing

Content creation

Social media

Editing

Job description

Are you a creative thinker passionate about impactful storytelling and turning ideas into engaging content? If you're ready to use your skills to shape communications that make a difference to East Sussex residents, we'd love to hear from you You'll work in the Communications Team, which spans marketing, social media, traditional media, design and the web. Working with colleagues in all these areas and in social media, video, online content, print, pr and the media to get results. As Marketing and Content Officer you'll work on a range of communications projects to help East Sussex residents find the information and services they need. You might help recruit more staff for key roles, publicise new features at our libraries, find imaginative ways to improve what people know about road safety or make sure as many parents as possible know about holiday food and fun programmes for children. Creativity, organisational skills, the ability to work independently and exceptional attention to detail will be key as you create and deliver campaign activation plans, create engaging content for a variety of channels (social media, blogs, newsletters). You will manage both organic and paid content to help strengthen the impact of the council's services, taking responsibility for delivering communications activity from brief through to delivery and evaluation, ensuring staff, members, businesses and residents are kept informed. It's a busy and varied job with the camaraderie and support to help you develop and make the most of your skills. Develop and execute tactical content driven communications work in support of agreed briefs, interpreting briefs, identifying opportunities, seeking clarification where required and contributing ideas and proposals to achieve the best communication outcomes.

• Multi-skilled across all forms of communications: from idea generation and creative pitching to writing, editing, and content creation for online and social platforms to identifying audiences and tracking and evaluating the impact of communications.
• Experience of writing for engaging content for a range of audiences and channels, including publishing for web and social media.
• Ability to communicate effectively to a range of people, including the ability to converse at ease with customers and provide advice in accurate spoken English
• Ability to plan, prioritise and manage a varied workload effectively, meeting deadlines and adapting to changing priorities.
• Ability to respond to a marketing or editorial brief with appropriate, creative and audience focussed communications which meet the projects objectives and brief.

We offer a diverse range of benefits to help and support you during your employment. More information can be found on our Vocational Training through Apprenticeships is now available to our staff, ranging from entry level to degree level qualifications. You can talk to the hiring manager and the apprenticeship team about what qualifications would be relevant to you and this job role, and if it is possible to support you in apprenticeship training. For an informal discussion about this opportunity contact Vanessa Souto-Axell, Campaigns and Project Manager, to request a MS teams call or phone call.

Interviews will take place in person at County Hall, Lewes, week commencing 28 September (exact date that week to be confirmed).

"Best thing about working for East Sussex is knowing every person who works here cares about our residents and wants to achieve the best outcomes for them." - Casey, Project Officer.