Marketing and Communications Manager

Abingdon School; Abingdon; On-site; GBP 31,000 - 38,000; Full time

Benefits offered by this job

25 days annual leave

Private healthcare

Free lunches during term time

Free on-site parking

Cycle to work scheme

Flexible working from home

Job summary

Abingdon School is seeking a Marketing and Communications Manager to lead ASE's marketing strategy, budget and customer engagement across all commercial activities. The role requires attending events and guiding customer touchpoints while translating ambitions into campaigns and content.

You will work closely with the Commercial Director and Leadership Team to drive awareness, demand, conversion and retention, ensuring a consistent and high-quality customer experience.

Qualifications

• Hold a degree or professional qualification in Marketing, Communications, Business or related discipline.
• Experience managing digital content, website structures, data analytics and marketing budgets.
• Knowledge of multi-channel campaigns, print production and digital advertising.
• Strong copyediting, proofreading and stakeholder communication skills.
• Awareness of GDPR, data protection and safeguarding rules in schools.

Responsibilities

• Own ASE's marketing strategy, annual plan and delegated budget.
• Develop campaigns, customer journeys and content activity across ASE propositions.
• Attend events and customer touchpoints to boost awareness and engagement.
• Analyse performance, track metrics and maintain high-quality customer experience.
• Collaborate with Commercial Director and Leadership Team across ASE.

Skills

Marketing strategy

Customer engagement

Budget management

Content management

Digital marketing

Stakeholder communication

Education

Marketing degree or related qualification

Job description

Are you ready to lead marketing strategy and drive customer engagement across a dynamic commercial enterprise? Abingdon School has an exciting Marketing and Communications Manager opportunity!

Location: Park Road, Abingdon, Oxfordshire, OX14 1DE

Salary: £30,950 to £37,766 per annum

Job Type: Fixed Term Contract (1 year)

Hours: 40 hours per week

Closing Date: 02 November 2026

About Us

The Foundation comprises two schools: Abingdon School and Abingdon Prep School, as well as Abingdon School Enterprises. Abingdon School is a leading independent day and boarding school with more than 1,000 pupils aged 11-18. Currently a boys’ school, it will become co-educational from September 2026.

Abingdon Prep School is a vibrant and warm day preparatory school with around 200 pupils aged 4-13 which has been co-educational since last year. Both Schools are situated in beautiful and extensive grounds, with the senior school in the heart of Abingdon on Thames, just south of Oxford, and the Prep School located a few miles away in nearby Frilford.

Marketing and Communications Manager - The Role

You will lead ASE's marketing strategy, budget and customer engagement across all commercial activities. Working closely with the Commercial Director and Leadership Team, you will translate commercial ambitions into campaigns, customer journeys and content activity. This is a highly visible, field-based role requiring you to attend events and customer touchpoints regularly, create content, track performance and develop marketing ownership across ASE teams. You will drive awareness, demand generation, conversion, retention and customer insight while maintaining a consistent, high-quality customer experience.

Marketing and Communications Manager - Key Responsibilities

• Own ASE's marketing strategy, annual plan and delegated budget, managing campaigns, brand positioning, digital performance and customer engagement across all propositions
• Develop and implement brand standards, visual identity and tone of voice, acting as guardian of consistent customer-facing language and experience across ASE
• Manage the ASE website, app and social media channels with accountability for discoverability, conversion and performance measurement including reach, engagement and traffic
• Establish customer feedback mechanisms, capture insights and design methods to measure marketing effectiveness including campaign tracking, QR codes and booking-source analysis
• Maintain regular presence at ASE venues, events and touchpoints to understand customer journeys first-hand, gather content and identify improvements
• Create delegated marketing and content ownership opportunities across ASE teams with clear standards and approval routes
• Identify revenue opportunities through packaging, upselling and engagement improvements across the sales funnel
• Report on key performance measures including awareness, enquiry generation, website traffic, booking conversion, retention and customer feedback

Marketing and Communications Manager - You

• Hold a degree or professional qualification in Marketing, Communications, Business or related discipline, with proven experience in a similar Marketing and Communications Manager role
• Demonstrate experience managing digital content, website structures, data analytics and marketing budgets
• Show excellent understanding of multi-channel marketing campaigns, print production and digital advertising with exceptional attention to detail
• Display outstanding copyediting, proofreading and interpersonal skills with ability to manage competing deadlines and communicate confidently with stakeholders
• Possess strong knowledge of GDPR, data protection and child safeguarding rules regarding media use in schools

Benefits

• 25 days paid annual leave plus 8 bank holidays, plus 4 additional non-contractual days during Christmas closure
• Generous contributory pension scheme with 14.1% employer contribution
• Private healthcare insurance
• Free lunches during term time
• Free on-site parking and bike storage
• Free use of leisure facilities with discounted exercise classes
• Cycle to work scheme
• Employee Assistance Programme
• Abingdon Foundation Death in Service Scheme
• Free on-site courses including first aid, mental health first aid and health and safety
• Regular staff social events
• Discounted school fees (eligibility criteria apply)
• Flexible working from home may be available

We recognise the value of a diverse and inclusive workplace and are committed to equality of opportunity for all staff and job applicants.

Early applications are encouraged. We may make an appointment prior to the advertised closing or interview dates.

Abingdon is committed to safeguarding the welfare of children and young people and expects all staff to share this commitment. All appointments are subject to a satisfactory enhanced DBS check.

Closing Date: 02 November 2026

Interview Date: 10 November 2026