Strategic Marketing & Communications Lead (Hybrid)

Abingdon School; Abingdon; On-site; GBP 31,000 - 38,000; Full time

Benefits offered by this job

25 days annual leave

Private healthcare

Free lunches during term time

Free on-site parking

Cycle to work scheme

Flexible working from home

Job summary

Abingdon School is seeking a Marketing and Communications Manager to lead ASE's marketing strategy, budget and customer engagement across all commercial activities. The role requires attending events and guiding customer touchpoints while translating ambitions into campaigns and content.

You will work closely with the Commercial Director and Leadership Team to drive awareness, demand, conversion and retention, ensuring a consistent and high-quality customer experience.

Qualifications

• Hold a degree or professional qualification in Marketing, Communications, Business or related discipline.
• Experience managing digital content, website structures, data analytics and marketing budgets.
• Knowledge of multi-channel campaigns, print production and digital advertising.
• Strong copyediting, proofreading and stakeholder communication skills.
• Awareness of GDPR, data protection and safeguarding rules in schools.

Responsibilities

• Own ASE's marketing strategy, annual plan and delegated budget.
• Develop campaigns, customer journeys and content activity across ASE propositions.
• Attend events and customer touchpoints to boost awareness and engagement.
• Analyse performance, track metrics and maintain high-quality customer experience.
• Collaborate with Commercial Director and Leadership Team across ASE.

Skills

Marketing strategy

Customer engagement

Budget management

Content management

Digital marketing

Stakeholder communication

Education

Marketing degree or related qualification

Job description

Abingdon School is seeking a Marketing and Communications Manager to lead ASE's marketing strategy, budget and customer engagement across all commercial activities. The role requires attending events and guiding customer touchpoints while translating ambitions into campaigns and content.

You will work closely with the Commercial Director and Leadership Team to drive awareness, demand, conversion and retention, ensuring a consistent and high-quality customer experience.