Marketing and BDM Manager

Confidential; Gloucester; On-site; GBP 29,000 - 34,000; Full time

Job summary

Confidential in Gloucestershire is seeking a Marketing and BDM Manager to lead the marketing function for the flagship brand. You will develop strategy, manage digital channels, create content and support the sales team with events and materials.

You will collaborate with distributors, monitor trends, oversee branding, and coordinate trade shows. This permanent role is 36 hours per week with two shift options, and a negotiable salary around £30,000 depending on experience.

Qualifications

• 2+ years' experience in marketing or sales support.
• Driving licence ideal (for site visits).

Responsibilities

• Develop and implement marketing strategies for new products and brands, using performance analytics to monitor and optimise results.
• Monitor industry trends and competitor activity to inform strategy.
• Manage digital marketing activity, including social media, email campaigns, website content, SEO and blog publishing.
• Plan and deliver trade shows, events and open days, providing materials and on-site support to the sales team.
• Support onboarding and ongoing engagement with distributors (dealers), including vetting, onboarding, training coordination, resource management and portal maintenance.
• Produce and maintain promotional materials including brochures, technical docs and sales resources, ensuring brand consistency.
• Lead branding and positioning for new product launches and group businesses.
• Create and manage high-quality content, including photography, videography, case studies and product libraries.
• Manage relationships with industry partners and produce advertorial and feature content for trade publications.

Skills

Marketing

Sales support

Social media

Content creation

Brand management

Event coordination

Analytics

Team player

Time management

Distributor liaison

Job description

Marketing and BDM Manager

Our fantastic client in Quedgeley (Gloucester), a leading manufacturer of construction equipment parts is currently looking for a Marketing Manager to join their small, busy team on a permanent basis.

Hours: 36h per week. You can choose from the following two options:

Monday - Thursday (8am - 6pm)

OR

Monday - Thursday (8am - 4pm) + Friday (8am - 1pm)

Salary: Circa £30,000 per annum - negotiable depending on experience

The Marketing Manager is solely responsible for all marketing activities across the company, with a primary focus on the flagship brand. This includes strategy, social media management, content creation, event support and maintaining communications with distributors. You will be fully trained on the company products. Whilst you will 'manage' the marketing function- you will not be responsible for line managing any other staff.

Responsibilities

• Develop and implement marketing strategies for new products and brands, using performance analytics to monitor and optimise results.
• Monitor industry trends and competitor activity to inform strategy.
• Manage digital marketing activity, including social media, email campaigns, website content, SEO and blog publishing.
• Plan and deliver trade shows, events and open days, providing marketing materials and on-site support to the sales team.
• Support onboarding and ongoing engagement with distributors (dealers), including vetting, onboarding, training coordination, resource management and maintaining the portal.
• Produce and maintain promotional materials including brochures, technical documentation and sales resources, ensuring accuracy and brand consistency.
• Lead branding and positioning for new product launches and group businesses.
• Create and manage high-quality content, including photography, videography, case studies and product libraries.
• Manage relationships with industry partners and produce advertorial and feature content for trade publications.

Key Attributes

• Previous working experience within marketing or sales support (2yrs+)
• Confident using the computer/social media
• Team player
• Good time management skills
• Driving licence ideal (for site visits) not essential