Marketing Manager

Purple Line Limited; Ipswich; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

28 days holiday (incl. bank holidays)

Extra day off each year after 2 years service

Free on-site parking

Beautiful office location

Clear KPIs and team support

Job summary

A fast-growing leisure brand based in Ipswich is seeking a Marketing Manager to drive their digital presence and marketing strategy. In this role, you'll lead creative campaigns, oversee PPC and SEO efforts, and manage a diverse team. The ideal candidate has over 3 years of marketing experience, excels in content creation, and is proficient in digital tools. This is an exciting opportunity with a competitive salary and generous benefits including 28 days of holiday.

Qualifications

• 3-5+ years of marketing experience in a similar role.
• Great understanding and experience in Google, Meta, and LinkedIn ads.
• A clean driving license (some travel involved).

Responsibilities

• Oversee brand consistency across all touchpoints.
• Lead PPC campaigns across Google Ads and Meta.
• Manage the creative and marketing budget.
• Supervise the management of digital infrastructure.
• Provide direction to in-house and external collaborators.

Skills

PPC skills

SEO skills

WordPress proficiency

CRM tools usage

Campaign coordination

Content creation

Digital marketing experience

Traditional marketing experience

Communication skills

Project management skills

Tools

Adobe Creative Suite

CMS platforms

Email software

Job description

Overview

We’re looking for a dynamic and driven Marketing Manager to elevate the digital presence and drive the marketing strategy of a fast-growing leisure brand based in beautiful Wherstead, Suffolk. This is an exciting opportunity to take the reins on bold, creative campaigns that promote an innovative product in the recreational vehicle space. You'll lead on PPC, SEO, content creation, and social media strategy, working across both B2B and B2C channels to drive brand awareness and generate leads. With the freedom to shape marketing strategy and real scope to make an impact, this role is perfect for a hands-on marketer ready to step up and lead from the front.

Job Title: Marketing Manager

Type: Full-Time, Permanent

Salary & Benefits

28 days holiday (incl. bank holidays)

Extra day off each year you’re with them (after 2 years service)

Free on-site parking

Beautiful office location

Clear KPIs and team support to help you thrive.

Responsibilities

Brand & Creative Direction

• Oversee brand consistency across all touchpoints and lead brand refreshes, rebrands, and new product launches.
• Develop and execute creative strategies aligned with marketing and commercial goals.
• Deliver high-quality, multi-channel campaigns, exhibitions, and product launches while evolving the brand’s visual and verbal identity.
• Attend UK and EU events, representing the brand and gathering market insights.

Campaign Execution & Content Production

• Lead PPC campaigns across Google Ads and Meta, managing budgets, targeting, and performance to drive traffic and conversions.
• Optimise the website for SEO and lead generation, improving visibility and user engagement.
• Create and manage content, including blogs, updates, and email campaigns, tailored for both B2B and B2C audiences.
• Track and analyse performance, using data to refine strategies and maximise ROI.

Budget, Quality & Systems Oversight

• Manage the creative and marketing budget in collaboration with the Marketing team to build and deliver a marketing strategy.
• Oversee procurement of marketing assets such as print materials, merchandise, uniforms, and digital advertising.
• Approve final outputs to meet quality, strategic, and technical standards.
• Supervise the management of digital infrastructure, including VPN, domains, DNS, email systems, and GS1 tools.
• Provide clear direction, mentorship, and feedback to in-house team members and external collaborators.
• Foster a collaborative, performance-driven team culture.
• Work closely with Marketing, Product Design, and Sales teams to translate briefs into compelling creative work.
• Engage and manage freelance talent or agency partners as needed.

Requirements

• 3–5+ years of marketing experience in a similar role
• Strong PPC and SEO skills
• Confidence in using WordPress and CRM tools
• Great understanding and experience in Google, Meta and LinkedIn ads
• Marketing experience in both B2B and B2C
• Familiar with tools such as Adobe Creative Suite, CMS platforms, and email software
• Strong campaign coordination and content creation skills
• Experience across digital and traditional marketing channels
• Excellent organisation, communication, and project management skills
• A clean driving license (some travel involved)

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Advertising, and Design

Industries: Retail Motor Vehicles and Motor Vehicle Manufacturing