Marketing Analytics Lead — Data & Insights

Tui Blue; Luton; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Discretionary bonus

Travel benefits

Health & well-being support

Flexible working

Learning Hub access

Global project exposure

Job summary

TUI is seeking a Digital Marketing Analytics Manager to join our Marketing & Sales team in the UK. You will own and maintain analytics reporting across Digital Marketing channels and collaborate with UK and Group teams to ensure data accuracy for timely insights.

This fixed-term role covers 12 months of parental leave, with a minimum 14-day advertising window. You will engage in projects like Digital Data Unification and Marketing Effectiveness to keep our analytics at the forefront of tech.

Qualifications

• Experience with Google Marketing Platform or similar analytics tools.
• Familiarity with tag management solutions such as Google Tag Manager or Tealium.
• Strong coding knowledge and ability to apply technical solutions to business needs.
• Proven ability to manipulate, analyze and interpret large datasets with Python and SQL.

Responsibilities

• Ownership and maintenance of UK&I Reporting Suite across Digital Marketing channels.
• Create, maintain and validate data in Google Cloud via BigQuery and related tools.
• Act as analytics lead for strategic data projects for UK Digital Marketing Tech and Reporting Stack.
• Support Marketing Effectiveness initiatives to improve data-driven decisions and attribution.
• Generate actionable insights with stakeholders across teams and countries.

Skills

Google Marketing Platform

Python

SQL

Coding principles

Communication

Tools

Google Tag Manager

Tealium

BigQuery

Job description

TUI is seeking a Digital Marketing Analytics Manager to join our Marketing & Sales team in the UK. You will own and maintain analytics reporting across Digital Marketing channels and collaborate with UK and Group teams to ensure data accuracy for timely insights.

This fixed-term role covers 12 months of parental leave, with a minimum 14-day advertising window. You will engage in projects like Digital Data Unification and Marketing Effectiveness to keep our analytics at the forefront of tech.