Digital Marketing Analytics Manager

Tui Blue; Luton; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Discretionary bonus

Travel benefits

Health & well-being support

Flexible working

Learning Hub access

Global project exposure

Job summary

TUI is seeking a Digital Marketing Analytics Manager to join our Marketing & Sales team in the UK. You will own and maintain analytics reporting across Digital Marketing channels and collaborate with UK and Group teams to ensure data accuracy for timely insights.

This fixed-term role covers 12 months of parental leave, with a minimum 14-day advertising window. You will engage in projects like Digital Data Unification and Marketing Effectiveness to keep our analytics at the forefront of tech.

Qualifications

• Experience with Google Marketing Platform or similar analytics tools.
• Familiarity with tag management solutions such as Google Tag Manager or Tealium.
• Strong coding knowledge and ability to apply technical solutions to business needs.
• Proven ability to manipulate, analyze and interpret large datasets with Python and SQL.

Responsibilities

• Ownership and maintenance of UK&I Reporting Suite across Digital Marketing channels.
• Create, maintain and validate data in Google Cloud via BigQuery and related tools.
• Act as analytics lead for strategic data projects for UK Digital Marketing Tech and Reporting Stack.
• Support Marketing Effectiveness initiatives to improve data-driven decisions and attribution.
• Generate actionable insights with stakeholders across teams and countries.

Skills

Google Marketing Platform

Python

SQL

Coding principles

Communication

Tools

Google Tag Manager

Tealium

BigQuery

Job description

We are looking for a Digital Marketing Analytics Manager to join our energetic and passionate Marketing & Sales team, who are responsible for a large portion of web traffic and bookings across all core TUI products.

As a Digital Marketing Analytics Manager, you would be joining the Digital Marketing Analytics function who act as an internal agency for the Digital Marketing team. You would be responsible for the creation, setup and maintenance of new reports and delivering insights within the Marketing ecosystem. This will include working closely with the UK and Group Digital teams to ensure that the data is accurate and received in a timely manner. You will also be working on key projects such as Digital Data Unification and Marketing Effectiveness to ensure that TUI remains on the cutting edge of tech.

This role is a parental leave cover position and is therefore on a fixed-term contract for 12 months

This role will be advertised for a minimum of 14 days, but it may close at any time after that period.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• Marketing Analytics: Ownership and maintenance of UK&I Reporting Suite across Digital Marketing channels such as Paid Search, Social and others.
• Google Cloud Engineering: Responsible for the creation, maintenance and validity of our Google Cloud database via BigQuery and similar programs.
• Strategic Projects: Key analytics contact for strategic data projects relating to the UK Digital Marketing Tech and Reporting Stack.
• Marketing Effectiveness: Support the wider Digital Team to ensure that data is used effectively and efficiently via initiatives such as testing and attribution.
• Insights Generation: Work alongside internal and external stakeholders to generate actionable insights for the wider Digital team, ensuring analytics is at the forefront of what we do.

ABOUT YOU

• You have proven experience working with Google Marketing Platform products or similar digital marketing and analytics technologies.
• Familiarity with tag management solutions such as Google Tag Manager or Tealium allows you to support accurate tracking and measurement across digital channels.
• You'll bring strong knowledge of coding principles and best practices, with the ability to apply technical solutions to business requirements.
• Proven success using Python and SQL enables you to manipulate, analyse and interpret complex datasets with confidence.
• Strong communication skills help you build effective relationships with stakeholders across different teams, countries and levels of technical understanding.
• You thrive in fast-paced environments and can adapt quickly to changing priorities while maintaining a high standard of accuracy and delivery.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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