Marketing Analytics & Attribution Lead – FX & CFDs

ThinkMarkets Group; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

ThinkMarkets Group seeks a Marketing Analytics and Technology Manager to oversee data-driven marketing measurement and technology integration. You will analyze multi-channel campaigns, build revenue attribution models, and develop dashboards for leadership insights.

The role requires strong analytics, experience with GA, Mixpanel, and GTM, and the ability to partner with finance, product, and marketing teams to optimize spend and impact.

Qualifications

• Bachelor's degree in marketing, data science, computer science, or a related field is required.
• 5 years of experience in data analysis, marketing technology, or revenue attribution is ideal.
• Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager.
• Experience with marketing technology integrations (CRM, email, analytics platforms) and data management.
• Strong analytical and problem-solving skills with the ability to deliver actionable insights and optimize marketing efforts.
• Excellent communication skills, with the ability to present findings to senior management and work collaboratively with cross-functional teams.

Responsibilities

• Data Analysis and Insights: Collect and analyze marketing data from channels to evaluate campaign performance and customer behavior.
• Revenue Tracking and Attribution: Develop models for revenue attribution across marketing touchpoints and ensure proper tracking of journeys and revenue.
• Analytics and Reporting: Build dashboards to report on KPIs, conversion rates, and ROI; prepare regular reports and present to senior management.
• Data Layers and Technology Integration: Develop and manage data layers for analytics tools like Google Tag Manager; configure and integrate marketing tech tools for seamless data flow.
• Cross-functional Collaboration: Collaborate with marketing, sales, IT, and finance to optimize systems and reconcile marketing expenses with revenue contributions.

Skills

Analytical thinking

Problem solving

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Data Science/Computer Science or related field

Tools

Google Analytics

Mixpanel

Google Tag Manager

Job description

ThinkMarkets Group seeks a Marketing Analytics and Technology Manager to oversee data-driven marketing measurement and technology integration. You will analyze multi-channel campaigns, build revenue attribution models, and develop dashboards for leadership insights.

The role requires strong analytics, experience with GA, Mixpanel, and GTM, and the ability to partner with finance, product, and marketing teams to optimize spend and impact.