Marketing Analyst: Data-Driven CRM & Growth (Hybrid)

Yorkshire Building Society; Leeds; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Holiday 25 days + BH

Bonus up to 15% on target

Pension up to 11%

Private medical insurance

Employee discounts via My Benefits

Job summary

Yorkshire Building Society is seeking a Marketing Analyst in Leeds to shape CRM activity and customer journeys, using customer data and insights to improve marketing performance. The role is hybrid with some onsite collaboration in the Leeds office and involves collaborating with the Lifecycle Marketing team to deliver measurable outcomes.

You will analyse campaigns and customer behaviour, support segmentation and modelling, and translate complex data into insights that drive marketing strategy

Qualifications

• Experience in a data-led CRM or customer analytics environment.
• Strong ability to apply statistical techniques to drive commercial decisions.
• Proven track record turning data into actionable insights for marketing.

Responsibilities

• Analyse customer data to shape CRM activity and customer journeys.
• Support audience targeting, segmentation and modelling for marketing campaigns.
• Evaluate marketing performance and ROI, delivering recommendations to stakeholders.

Skills

SQL

Python

SAS

Analytical skills

Tools

CRM platforms

Excel

Job description

Yorkshire Building Society is seeking a Marketing Analyst in Leeds to shape CRM activity and customer journeys, using customer data and insights to improve marketing performance. The role is hybrid with some onsite collaboration in the Leeds office and involves collaborating with the Lifecycle Marketing team to deliver measurable outcomes.

You will analyse campaigns and customer behaviour, support segmentation and modelling, and translate complex data into insights that drive marketing strategy