Remote Marketing Analytics Specialist

Jobtrain; Leeds; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Holiday allowance

Bonus scheme

Pension

Private healthcare

Employee benefits portal

Job summary

Yorkshire Building Society is seeking a Marketing Analyst to shape CRM activity and customer journeys using data-driven insights. You’ll work in a Lifecycle Marketing team to optimise campaigns, measure ROI and advise on marketing strategy through robust analytics.

You’ll analyse complex datasets, apply predictive and propensity modelling, and collaborate with stakeholders to drive measurable customer and business outcomes. Hybrid role in Leeds.

Qualifications

• Experience using SQL, SAS and Python for data-led CRM or customer analytics.
• Strong ability to translate data into actionable marketing insights.
• Experience in customer segmentation and predictive modelling is essential.

Responsibilities

• Analyse customer and campaign data to understand behaviour and opportunities.
• Support audience targeting, segmentation and modelling to improve communications.
• Evaluate marketing performance, measure ROI and provide clear recommendations to stakeholders.

Skills

SQL

SAS

Python

CRM analytics

Segmentation

Predictive modelling

Propensity modelling

Lookalike modelling

Audience targeting

Stakeholder mgmt

Job description

Yorkshire Building Society is seeking a Marketing Analyst to shape CRM activity and customer journeys using data-driven insights. You’ll work in a Lifecycle Marketing team to optimise campaigns, measure ROI and advise on marketing strategy through robust analytics.

You’ll analyse complex datasets, apply predictive and propensity modelling, and collaborate with stakeholders to drive measurable customer and business outcomes. Hybrid role in Leeds.