Marketing Analyst

Tribepad; United Kingdom; Remote; GBP 40,000 - 64,000; Full time

Benefits offered by this job

Health plan

Annual leave

Me Day

Charity day

Twinkl subscriptions

People-first culture

Hybrid/Remote flexibility

Inclusion program

Pension & Life insurance

Family pay policies

Long service awards

Job summary

Twinkl is seeking an experienced Marketing Analyst to join our SEO team. You will bridge data and actionable insights, analysing large-scale datasets to uncover trends and opportunities that drive organic growth.

You’ll query data warehouses with SQL, use Python for cleaning and analysis, and design dashboards in Google Data Studio or Tableau to monitor key SEO metrics. Collaboration across teams and a strong analytical mindset are essential.

Qualifications

• Strong experience querying large datasets with SQL and extracting insights.
• Proficiency in Python for data cleaning, analysis and visualization.
• Experience building dashboards in Google Data Studio, Tableau or Power BI.
• Familiarity with GA4, Google Search Console and enterprise SEO tools.

Responsibilities

• Query data warehouses to extract traffic, rankings and crawl data.
• Analyze data to identify trends, opportunities and why performance changes.
• Build and maintain dashboards to monitor SEO metrics.
• Evaluate SERP landscapes and inform content/technical SEO strategy.
• Communicate findings clearly to technical and non-technical stakeholders.
• Design and run SEO tests and experiments to prove impact.

Skills

SQL

Python

Data analysis

Analytics storytelling

Education

Bachelor’s degree in Marketing/Analytics or equivalent

Tools

BigQuery

Tableau/Power BI

Google Data Studio

SEO platforms (Botify/Semrush/Ahrefs)

Job description

The following content displays a map of the jobs location - Remote - UK

Hours: 37.5 hours (Core hours 10:00 am-2:00 pm Monday-Friday)

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials that support learning from birth through to secondary education and beyond.

We believe every child deserves to feel loved, supported and inspired to learn. That’s why we’re passionate about creating engaging, high quality educational resources that make a genuine difference to teachers, schools and families across the globe.

Our library of over 1,000,000 teaching and learning resources has been created by experienced educators to support learning both inside and outside the classroom.

From planning and assessment tools to leadership and wellbeing resources, we help educators focus on what matters most….. inspiring learners.

We are looking for an experienced and technically minded Marketing Analyst to join our SEO team. This is a fantastic opportunity for an analyst to apply their skills to large scale, SEO first sites.

You will be the bridge between our data and the actionable insights that shape our organic growth strategy. You won't just be reporting numbers; you'll be using your technical skills to analyse large scale data, uncovering trends, opportunities, and the "why" behind our performance.

Key Responsibilities

• Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.
• Utilise Python (using libraries like Pandas/Polars, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.
• Own the design and maintenance of dashboards and reports in tools like Google Data Studio or Tableau to monitor key SEO metrics.
• Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.
• Collaborate with the wider teams to provide data-driven recommendations.
• Design and run SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.
• Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.
• SQL: You are comfortable writing queries to join, filter, and aggregate data from multiple tables.
• Demonstrable Marketing analytics experience: a strong track record in marketing analytics, with a grasp of SEO, on-page/content, ranking factors, and how search engines crawl and index at scale.
• Analytical tooling: working knowledge of GA4, Google Search Console, and at least one enterprise crawler or SEO platform (e.g. Botify, Sitebulb, Ahrefs, Semrush).
• Python for data analysis: You have practical experience using Python for data manipulation and analysis.
• Data visualisation: experience building reporting in tools like Google Data Studio, Tableau, or Power BI.
• A strong analytical and problem-solving mindset: You can break down complex questions, form a hypothesis, and use data to find the answer..
• Clear communication skills: You can articulate your findings and the story behind the data.
• A proactive attitude and a desire to learn and develop new skills.

Desirable Skills & Experience (Beneficial but not required)

• Experience working with APIs to extract and combine data from multiple SEO and analytics sources.
• Experience with BigQuery or another cloud data warehouse.
• Experience working with large websites (1m+ pages)

How We’ll Look After You

• Westfield Health Cash Plan:Allows users to claim money back (up to set limits) for everyday healthcare expenses, such as dental check-ups, optical care, and therapy treatments.
• Annual Leave:33 days inclusive of bank holidays (pro rata).
• Me Day: A dedicated “Me Day” each year for yourself.
• Volunteering: A paid charity volunteering day each year.
• Twinkl Perks: Free Twinkl subscriptions for you and your family.
• Culture: A friendly, welcoming, supportive environment and a people-first culture where collaboration and kindness matter.
• Flexibility:Flexible working with opportunities to work from home.
• Inclusion: A commitment to creating an inclusive workplace. Our Employee Network Programme includes groups focused on LGBTQ+, People of Colour, Disabilities (visible/invisible), Women in Tech & Working Parents.
• Financial Security: Enhanced pension contributions and Life insurance.
• Family Support:Enhanced maternity, adoption, and paternity pay.
• Loyalty:Long service awards and additional annual leave.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please let us know. This will help us to understand any modifications we may need to make to support you throughout our selection process.