Digital Marketing Manager

Direct Recruitment; Greater London; Hybrid; GBP 24,000 - 40,000; Full time

Job summary

Growing Education Company in Central London is seeking a Digital Marketing Manager to turn data into decisions that drive enquiries, bookings and revenue. You will own SEO, analytics, and website optimization within a small, collaborative team, interfacing with an agency and internal marketers.

You’ll focus on turning insights from Google Analytics and Tag Manager into practical campaigns, with a hybrid work setup in London.

Qualifications

• Two+ years of digital marketing experience.
• Practical SEO experience and strong analytical skills.
• Proactive, data-driven with ROI focus.
• Experience working with agencies and paid media.
• Familiar with attribution tools and eager to learn Triple Whale.

Responsibilities

• Own key areas of digital performance including paid media, SEO and site optimization.
• Manage relationship with paid media agency and monitor PPC/paid social.
• Collaborate with Marketing Team Lead on budgets and strategy.
• Develop an SEO plan to grow organic visibility including AI-powered search.
• Test new channels such as influencer, affiliate and partnerships.

Skills

Digital marketing experience

SEO experience

Analytical skills

Proactive mindset

Agency collaboration

ROI focus

Tools

Google Analytics

Google Tag Manager

Search Console

PPC platforms

Job description

Digital Marketing Manager (SEO and Analytics)

Growing Education Company | Central London, Hybrid | up to £40,000

Do you want a marketing role where you are trusted to get stuck in, spot the opportunity and make it happen? A fast growing education business that opens young people's eyes to the world of work is looking for a Digital Marketing Manager who loves turning data into decisions and decisions into results.

The team already runs a busy mix of email, social, content and paid media. Now it wants someone with a sharp, commercial mind to dig into what is working, find what could work harder, and take the lead on putting those ideas into action. You will care about how every campaign turns into enquiries, bookings and revenue, and you will be just as comfortable in the numbers as you are shaping the creative.

This is a small, friendly team, and we are looking for someone with solid SEO experience to bring knowledge we do not yet have in house. You do not need to be an SEO specialist, though. The role is broad, and your analysis will focus on website traffic and how people move through the customer journey, using tools like Google Analytics and Tag Manager to understand where we win and where we lose people. Email performance is already well covered by a colleague, so you can concentrate on the website and wider performance picture.

You will take ownership of key areas of digital performance, including paid media, SEO and website optimisation. You will manage the relationship with our paid media agency, keep a close eye on PPC and paid social, and work with the Marketing Team Lead on budgets and strategy. You will build an SEO plan that grows organic visibility, including how we show up in AI powered search, which is still new territory and a real chance to make your mark. You will also test new channels, with room to build influencer, affiliate and partnership activity from scratch and prove what it can deliver.

You will bring:

• Two plus years of digital marketing experience, ideally across a range of channels
• Practical SEO experience, plus strong analytical skills and confidence with Google Analytics, Tag Manager and Search Console
• A proactive streak, with the confidence to suggest ideas and run with them in a small team
• A real feel for how marketing drives leads, revenue and return on investment
• Experience working with agencies, and ideally some paid media, conversion optimisation or partnership work
• Curiosity about attribution tools such as Triple Whale. You do not need to have used it, just be keen to learn

We care as much about your attitude and potential as about ticking every box, so if you are strong on SEO and data and keen to grow into a broader role, we would love to hear from you.