Digital Marketing Specialist - Education Sector

Phoenix Software; Pocklington; Hybrid; GBP 28,000 - 45,000; Full time

Job summary

Phoenix Software is hiring a Digital Marketing Specialist to join our Marketing team in the education-focused division. The role involves planning and executing digital campaigns, creating engaging content, and driving demand across schools, MATs, FE and HE sectors.

You will work with internal stakeholders and vendors, manage SEO and paid social efforts, and contribute to brand awareness and growth. The role is based at our HQ in Pocklington with hybrid working options.

Qualifications

• Experience in digital marketing, campaign management or content marketing.
• Solid knowledge of SEO and keyword optimization.
• Experience creating paid social campaigns (LinkedIn, X/Twitter).
• Strong written and visual content creation skills for multi-channel campaigns.
• Excellent time management and ability to coordinate multiple priorities.
• Experience with Adobe Creative Cloud tools and content assets.

Responsibilities

• Execute digital marketing plans and campaigns across the education sector.
• Lead and coordinate marketing projects with stakeholders and vendors.
• Provide campaign recommendations and insights to support strategy.
• Create and manage organic social media and paid campaigns on platforms.
• Support SEO through keyword research and content optimisation.
• Participate in meetings, sharing expertise and campaign insights.
• Develop engaging written and visual content for digital activities.
• Generate new ideas and recommendations for marketing initiatives.
• Monitor performance and contribute to optimisation and timetables.

Skills

Digital marketing

Content creation

Paid social campaigns

SEO/keywords

Time management

Visual content

Attention to detail

Proactive mindset

Education

Experience in digital marketing or content marketing

Tools

Adobe Creative Cloud

InDesign

Illustrator

Photoshop

Premiere Pro

Audition

After Effects

WordPress

HubSpot

Job description

Phoenix enables digital transformation across the UK public sector, empowering organisations to innovate with cloud and hybrid infrastructures, data, AI, security and collaboration technologies.

We are hiring aDigital Marketing Specialistto join our Marketing team and support the growth of our education-focused business across schools, Multi-Academy Trusts (MATs), further education, and higher education.

This role will focus on planning and executing digital marketing campaigns, creating engaging content, supporting brand awareness and driving demand across the education sector. Working closely with internal stakeholders, vendors and wider marketing teams, you will play a key role in delivering impactful campaigns that generate engagement and support business growth.

What will you be doing?

• Execute digital marketing plans and campaigns across the education sector.
• Lead and coordinate marketing projects, ensuring timely and successful delivery.
• Provide campaign recommendations and insights to support wider marketing strategies.
• Create and manage organic social media activity and paid campaigns across platforms including LinkedIn and X.
• Support SEO activity through keyword research and content optimisation.
• Participate in meetings with vendors and internal stakeholders, sharing expertise and campaign insight.
• Develop engaging written and visual content for digital marketing activities.
• Generate new ideas and recommendations for marketing initiatives and campaigns.
• Monitor campaign performance and contribute to ongoing optimisation and improvement.
• Deliver projects and marketing activities to agreed timescales and quality standards.

What are we looking for?

• Strong digital marketing experience across multiple channels.
• Excellent communication and content creation skills.
• Experience creating and managing paid social campaigns.
• Strong understanding of SEO principles and keyword optimisation.
• Excellent time management and organisational skills.
• Experience creating visual marketing assets and digital content.
• Strong attention to detail and ability to manage multiple priorities.
• Proactive mindset with a passion for generating new ideas and continuous improvement.

Experience & Qualifications

• Experience within a digital marketing, campaign management or content marketing role.
• Strong working knowledge of Adobe Creative Cloud, including InDesign, Illustrator and Photoshop.
• Experience with Adobe Premiere Pro, Audition and After Effects desirable.
• Strong understanding of PPC and paid social advertising.
• Strong understanding of SEO best practices.
• Excellent Microsoft 365 skills, particularly Word, Excel and PowerPoint.
• Experience using HubSpot desirable but not essential.
• Experience using WordPress.
• Education sector marketing experience beneficial but not essential.

Practical stuff

Where is the role based?
Primary location is our HQ in Pocklington (YO42).

What about hybrid/remote working?
Hybrid working is supported, with a minimum expectation aligned to team requirements.

How many interviews?
Following a screen with the Recruitment Team, you can expect a two-stage interview process — one online and one in-person.

Important BPSS Check

As part of our recruitment process and due to the nature of the work we do, all employees are required to undertake a BPSS check. While some employees may require further security clearance, the BPSS check is mandatory and all offers of employment are conditional upon successful completion.

Have you made it this far?

If you're still reading, we think there's a strong chance you might be our kind of person.

Here's the thing, research suggests many women and underrepresented groups don't apply unless they meet every requirement. Even if you don't tick every box above, we encourage you to introduce yourself.

We believe a diversity of perspectives and experiences makes a team stronger and the stronger our team, the more successful we will be.