Luxury Retail Assistant Store Manager

TOTEME; City Of London; On-site; GBP 28,000 - 36,000; Full time

Job summary

TOTEME is seeking an Assistant Store Manager for a new store at Bicester Village, Oxfordshire. You will support the Store Manager in leading the team, driving sales, and delivering a premium client experience.

The role demands a brand ambassador who fosters a welcoming, luxury environment and builds lasting client relationships. You will report directly to the Store Manager, coaching Sales Advisors, managing store operations and events, and ensuring exceptional service while maintaining visual

Qualifications

• Minimum of three years of experience in a senior retail role, preferably within luxury fashion.
• Experience in leading and coaching a high-performing team.
• Solid understanding of store workflows, budgeting, and performance analysis.
• Strong proficiency in Excel and PowerPoint.
• Fluent in English, both written and spoken.

Responsibilities

• Manage store operations, ensure efficient workflows, and staff scheduling.
• Drive sales performance and monitor progress to consistently meet or exceed targets.
• Provide daily coaching and support to Sales Advisors, ensuring high team performance and consistent service excellence.
• Guide the team on brand knowledge, collections, store experience, and operational procedures.
• Support the planning and execution of in-store events and activations in collaboration with the Store Manager.
• Ensure visual merchandising standards are met and coach the team on day-to-day execution.
• Conduct regular team briefings to align on business priorities, company policies, and new collections.
• Share product insights and qualitative feedback with internal teams, based on client needs and local trends.

Skills

Senior retail experience

Team leadership

Budgeting & performance analysis

Fluent English

Tools

Excel

PowerPoint

Job description

TOTEME is seeking an Assistant Store Manager for a new store at Bicester Village, Oxfordshire. You will support the Store Manager in leading the team, driving sales, and delivering a premium client experience.

The role demands a brand ambassador who fosters a welcoming, luxury environment and builds lasting client relationships. You will report directly to the Store Manager, coaching Sales Advisors, managing store operations and events, and ensuring exceptional service while maintaining visual