Luxury Digital Experience Manager (SEO, CRO & E-Shop) Perm

LGBT Jobs; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Dorchester Collection in London is seeking a Global Digital Experience Manager to own the digital estate and conversion journey across the group, ensuring the website, booking engine, and digital touchpoints deliver a seamless luxury experience. You will define website strategy, manage SEO, CRO, e-shop strategy, CMS governance, and lead development roadmap while partnering with hotel marketing teams.

This is a permanent role offering high-impact digital leadership within a premium hospitality

Responsibilities

• Define and execute website strategy across all property and collection-level sites, balancing brand experience with commercial performance
• Own SEO strategy: technical SEO, content optimisation, and search visibility across traditional and AI-driven search
• Manage the booking engine experience and conversion rate optimisation (CRO), working with web developers, IT and third-party partners
• Oversee the e-shop strategy and digital retail experience
• Lead CMS governance: templates, standards, publishing workflows, and content architecture
• Own the development roadmap: prioritise enhancements, manage technical debt, and coordinate with developers and agencies
• Monitor and improve Core Web Vitals, site speed, accessibility, and technical performance
• Define measurement frameworks for digital experience (conversion funnels, UX metrics, engagement)
• Partner with hotel marketing teams to ensure property-level content is on-brand and optimised
• Our values of Passion, Personality, Respect, Working Together and Creativity guide us each and every day.
• As a Digital Marketing Manager you’ll have the opportunity to bring these to life and continue to create our legacy
• Lead and support the Digital Marketing Executive by setting clear goals, providing regular feedback and coaching, encouraging professional growth, and ensuring high-quality delivery across day-to-day activities.

Job description

Dorchester Collection in London is seeking a Global Digital Experience Manager to own the digital estate and conversion journey across the group, ensuring the website, booking engine, and digital touchpoints deliver a seamless luxury experience. You will define website strategy, manage SEO, CRO, e-shop strategy, CMS governance, and lead development roadmap while partnering with hotel marketing teams.

This is a permanent role offering high-impact digital leadership within a premium hospitality