Digital Performance & CRM Manager

Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Luxury Boutique Hotel Group in Central London is seeking a Digital Performance & CRM Manager to join the marketing team, reporting to the Head of Marketing. The role focuses on CRM governance, data-driven audience insights and campaigns to grow bookings.

Hybrid setup: four days on-site across Central London heads office and group hotels, with 9am-6pm hours. You will manage guest data, oversee paid media, SEO, AI tools, and analytics to drive acquisition, retention and revenue opportunities

Qualifications

• 5+ years in digital marketing in luxury hospitality.
• Strong knowledge of Google Ads, SEO, GEO, and paid search with GTM/GSC experience.
• Experience with SevenRooms or OpenTable.
• Comfortable working with large datasets and translating into recommendations.
• Highly organised, detail-focused and a confident communicator and presenter.
• Genuine interest in hospitality and design.

Responsibilities

• Own the integrity, governance and growth of the group's guest database.
• Analyse audience and booking data to spot seasonal trends and revenue opportunities, building targeted B2B and B2C segments.
• Work with operational teams to maximise reservations platforms and increase opt-ins, engagement and retention.
• Keep third-party integrations running smoothly and work with the DPO on GDPR compliance.
• Shape acquisition and retention strategy and support agencies across PPC, Google Hotel Ads, Meta and AI tools.
• Report on paid performance and improve targeting, conversion and ROI.
• Work with the SEO agency to improve organic visibility and Generative Engine Optimisation.
• Lead evaluation of new AI tools to raise brand visibility in AI search and strengthen marketing intelligence.
• Support ongoing website UX and conversion optimisation with the Marketing Manager.
• Own Google Tag Manager, UTM governance, attribution and measurement across channels.
• Partner with Revenue on tactical strategies to drive bookings at key periods.
• Lead digital transformation and bring fresh ideas to the function.

Skills

Digital marketing

Data analysis

Communication

Tools

Google Ads

GTM

GSC

SEO

GEO

Job description

Luxury Boutique Hotel Group | Central London (Hybrid) | £50,000 to £60,000 + benefits

Our client is a design-led luxury hotel group with a portfolio of boutique hotels, restaurants and bars in London and internationally. They're looking for a Digital Performance & CRM Manager to join their marketing team, reporting to the Head of Marketing.

This role suits someone who enjoys getting under the skin of large datasets and turning what they find into campaigns that grow bookings. You'll work across the business, from General Managers to Revenue and IT, and build a strong understanding of the brand and its guests along the way.

The role

CRM and email

• Own the integrity, governance and growth of the group's guest database
• Analyse audience and booking data to spot seasonal trends and revenue opportunities, building targeted B2B and B2C segments
• Work with operational teams to get more from reservation and property platforms (SevenRooms, OpenTable, Opera) and increase opt-ins, engagement and retention
• Keep third-party integrations running smoothly and work with the DPO on GDPR compliance

Paid media

• Shape acquisition and retention strategy and support external agencies across PPC, Google Hotel Ads, Meta and emerging AI-driven ad platforms
• Report on paid performance and find ways to improve targeting, conversion and ROI

SEO, GEO and AI

• Work with the SEO agency to improve organic visibility and Generative Engine Optimisation
• Lead the evaluation of new AI tools that raise brand visibility in AI search and strengthen marketing intelligence

Website, tracking and reporting

• Support ongoing website UX and conversion optimisation alongside the Marketing Manager
• Own Google Tag Manager, UTM governance, attribution and measurement across email, social, search, PR and web
• Partner with Revenue on tactical strategies to drive bookings at key periods and stages of the funnel
• Lead digital transformation and bring fresh ideas to the function

What they're looking for

• 5+ years in digital marketing, ideally in luxury hospitality across hotels and restaurants
• Strong knowledge of Google Ads, SEO, GEO and paid search, with hands‑on GTM and GSC experience
• Experience with a restaurant reservation platform, ideally SevenRooms or OpenTable
• Comfortable working with large datasets and translating them into clear recommendations
• Highly organised, detail-focused and a confident communicator and presenter
• A genuine interest in hospitality and design

The details

Hybrid, with four days a week on-site, split between head office in Central London and the group's hotels. Monday to Friday, 9am to 6pm.