Luxury CRM Campaign Lead - Salesforce

De Beers Group; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Time off: 27 days + bank holidays

Pension (4% employee + 11% company)

Private Medical Insurance (Bupa)

Employee Assistance Programme

Mental Health First Aider network

Flexible benefits platform

Anglo American share plans

Staff discounts and onsite facilities

Job summary

De Beers Group is seeking a CRM Executive to drive client engagement and revenue growth by planning, executing, and optimising CRM activity. You’ll collaborate with marketing, retail, and data teams to ensure high‑quality communications and data health, while identifying opportunities to improve retention and experience.

You will own end-to-end CRM campaigns, align with brand tone, and use Salesforce Marketing Cloud and Service Cloud to deliver impactful journeys and insights.

Qualifications

• Proven experience in CRM, marketing, or data analysis.
• Experience in luxury/premium environments preferred.
• Hands-on with Salesforce Marketing Cloud and Service Cloud.
• Strong ability to analyze data and derive insights.
• Advanced Excel; Power BI or similar tools beneficial.
• Detail-oriented with excellent planning and organisation.
• Clear, confident stakeholder communication.
• Commercial, data-driven mindset and curious mindset.

Responsibilities

• Own end-to-end CRM campaign delivery from brief to deployment.
• Coordinate copy, translation, and marketing for brand tone and visuals.
• Track competitive CRM activity and industry best practices.
• Develop and test roadmap to optimise performance and engagement.
• Support client lifecycle journeys across key touchpoints.
• Act as super user for Salesforce Marketing Cloud and Service Cloud.
• Prepare and present weekly CRM performance updates to stakeholders.
• Champion data hygiene, segmentation quality, and data health.
• Assist UAT testing and platform enhancements.

Skills

CRM experience

Data analysis

Salesforce Marketing Cloud

Service Cloud

Power BI

Advanced Excel

Luxury environment familiarity

Stakeholder communication

Data-driven decision making

Collaboration

Tools

Salesforce Marketing Cloud

Service Cloud

Power BI

Excel

Job description

De Beers Group is seeking a CRM Executive to drive client engagement and revenue growth by planning, executing, and optimising CRM activity. You’ll collaborate with marketing, retail, and data teams to ensure high‑quality communications and data health, while identifying opportunities to improve retention and experience.

You will own end-to-end CRM campaigns, align with brand tone, and use Salesforce Marketing Cloud and Service Cloud to deliver impactful journeys and insights.