Loyalty & Customer Insights Analyst

KFC UK & Ireland; Woking; Hybrid; GBP 34,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Private healthcare

Company pension

Bonus scheme

Parental leave

Study support

Job summary

KFC UK & Ireland is seeking a Data Analyst, Loyalty & CRM to turn customer, transactional and marketing data into insights that drive loyalty and business growth. You will work within the Data & Analytics team, partnering with Loyalty, CRM and Marketing to understand customer behaviour and to influence campaigns and initiatives.

You’ll build reporting, customer segmentation and performance dashboards, turning complex data into actionable recommendations for stakeholders across the business.

Qualifications

• Strong SQL skills and comfort querying large datasets.
• Experience with Power BI or similar reporting/visualisation tools.
• Exposure to customer, transactional or commercial data.

Responsibilities

• Analyse customer, transactional, loyalty and marketing data to identify trends and opportunities.
• Measure Loyalty programme performance and engagement.
• Build customer segmentation and behavioural analyses.
• Establish KPIs and reporting standards for Loyalty and Marketing analytics.
• Create dashboards and reports to support business decisions.
• Collaborate with Loyalty, CRM, Marketing and Data Engineering to ensure data is available and trusted.

Skills

SQL

Data analytics

Power BI

Snowflake

Cross-functional partnering

Education

Degree in a relevant discipline

Tools

Power BI

Snowflake

Job description

KFC UK & Ireland is seeking a Data Analyst, Loyalty & CRM to turn customer, transactional and marketing data into insights that drive loyalty and business growth. You will work within the Data & Analytics team, partnering with Loyalty, CRM and Marketing to understand customer behaviour and to influence campaigns and initiatives.

You’ll build reporting, customer segmentation and performance dashboards, turning complex data into actionable recommendations for stakeholders across the business.