Loyalty Manager

Naylor's Equestrian Llp; Bury; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Naylor's Equestrian Llp is seeking a Loyalty Manager to lead omnichannel loyalty campaigns, drive content strategy, and analyse performance to improve campaigns.

Responsibilities include coordinating customer care, promotions, briefs to internal teams, CMS usage, reporting via analytics tools, and collaboration with marketing and trade teams to ensure seamless execution.

Qualifications

• 2+ years’ experience in customer communications channels, including CRM strategy, paid media and targeted/1-2-1 marketing and segmentation
• Experience working in a cross-functional role collaborating with multiple teams in different functions
• Strong communication skills – comfortable liaising with, and presenting to, stakeholders at various organisational levels
• Highly organised and able to work under own initiative, managing time efficiently and effectively
• Results driven with an ability to review, analyse and draw conclusions from commercial data relating to loyalty/marketing initiatives
• Some experience using mar-tech platforms such as Airship, Bloomreach, Appsflyer etc an advantage
• Some experience using loyalty platforms (e.g. Eagle Eye, Talon One, Oracle, Salesforce etc) an advantage

Responsibilities

• Coordinates ongoing support and requirements for issue resolution pathways including customer care, profit protection, support, retail etc
• Supports BAU merchandising & trade activities with loyalty promotions
• Coordinates overall marketing strategy and collaborates closely with relevant marketing teams (e.g. TSP) to ensure seamless execution
• Works with copy/translation teams to ensure high-quality, clear marketing wording is produced and presented to customers
• Ensures key contacts (retail, content, CRM, studio etc.) are briefed about loyalty initiatives in a timely manner and that high quality marketing materials are produced
• Key user of the loyalty CMS to ensure content is displayed as appropriate to loyalty members within the JD STATUS app
• Key user of the loyalty platform, ensuring campaigns and promotions are accurately scheduled for members in a timely manner
• Key user of the loyalty gamification platform, delivering highly engaging experiences for loyalty members
• Owns & drives omnichannel loyalty marketing campaigns in collaboration with digital, marketing and people functions including communication methods
• Ensures wider business is aware of loyalty activity by managing trade calendars, trade meetings, being proactive on Teams channels etc
• Works with Loyalty Analyst to understand campaign performance and produce wrap up reports with recommendations for future campaigns
• Ensures appropriate tracking is applied to links, QR codes etc. so that such reporting and analysis can take place

Skills

CRM strategy

Cross-functional

Stakeholder comms

Analytics

Campaign mgmt

Mar-tech platforms

Tools

Eagle Eye

Talon One

Oracle

Salesforce

Power BI

Google Analytics

Job description

Loyalty Manager

Role overview:

The Loyalty Manager executes commercial activities and drives the implementation and analysis of marketing campaigns to promote loyalty. Responsible for driving continuous optimisation and improvement through the execution and assessment of marketing content and campaigns.

Responsibilities:

• Coordinates ongoing support and requirements for issue resolution pathways including customer care, profit protection, support, retail etc
• Supports BAU merchandising & trade activities with loyalty promotions
• Coordinates overall marketing strategy and collaborates closely with relevant marketing teams (e.g. TSP) to ensure seamless execution
• Works with copy/translation teams to ensure high-quality, clear marketing wording is produced and presented to customers
• Ensures key contacts (retail, content, CRM, studio etc.) are briefed about loyalty initiatives in a timely manner and that high quality marketing materials are produced
• Key user of the loyalty CMS to ensure content is displayed as appropriate to loyalty members within the JD STATUS app
• Key user of the loyalty platform, ensuring campaigns and promotions are accurately scheduled for members in a timely manner
• Key user of the loyalty gamification platform, delivering highly engaging experiences for loyalty members
• Owns & drives omnichannel loyalty marketing campaigns in collaboration with digital, marketing and people functions including communication methods
• Ensures wider business is aware of loyalty activity by managing trade calendars, trade meetings, being proactive on Teams channels etc
• Works with Loyalty Analyst to understand campaign performance and produce wrap up reports with recommendations for future campaigns
• Ensures appropriate tracking is applied to links, QR codes etc. so that such reporting and analysis can take place

Role objectives and KPI’s:

• Ensure regular review and optimisation of loyalty performance, content and campaigns
• Translate marketing strategy into execution campaigns
• Ensure reporting and analysis are fit for purpose to drive performance optimisation
• Key point of contact for Omnichannel teams

Competencies:

• 2.1 Working With People
• 3.1 Relating and Networking
• 4.1 Writing and Reporting
• 4.3 Analysing
• 5.1 Learning and Researching
• 6.1 Planning and Organising
• 8.1 Achieving Personal Work Goals and Objectives

Skills and Experience:

• 2+ years’ experience in customer communication channels, including CRM strategy, paid media and targeted/1-2-1 marketing and segmentation
• Experience working in a cross-functional role collaborating with multiple teams in different functions
• Strong communication skills – comfortable liaising with, and presenting to, stakeholders at various organisational levels
• Highly organised and able to work under own initiative, managing time efficiently and effectively
• Results driven with an ability to review, analyse and draw conclusions from commercial data relating to loyalty/marketing initiatives
• Willingness to learn and develop
• Some experience using mar-tech platforms such as Airship, Bloomreach, Appsflyer etc an advantage
• Some experience using loyalty platforms (e.g. Eagle Eye, Talon One, Oracle, Salesforce etc) an advantage

Training requirements for the role:

• Marketing communication platforms
• Loyalty platform
• Analytical reporting platforms (Google Analytics, Power BI, Data AI)
• Microsoft Excel