Loyalty CRM Specialist: Lifecycle & Growth

Colonial Group; Greater London; On-site; GBP 30,000 - 42,000; Full time

Job summary

New Look is seeking a CRM Executive to lead loyalty campaigns across email, push, and in-app messaging—from brief to deployment. You will own lifecycle journeys, optimise campaigns using data insights, and contribute to testing to drive engagement and revenue.

You will collaborate with the CRM Manager, analyse performance, weekly reports, and support strategic loyalty initiatives. Ideally you have 2+ years in CRM or digital marketing and experience with loyalty programs.

Qualifications

• 2+ years in CRM or digital marketing, with loyalty programmes or retention focus
• Experience with CRM platforms (Emarsys is a plus)
• Strong organisation and prioritisation skills
• Independent, proactive and detail-oriented

Responsibilities

• Oversee delivery and optimisation of multi-stage lifecycle campaigns across channels
• Conduct weekly reporting and analytics to understand customer base
• Build and maintain loyalty communications from briefs to deployment
• Support evolution of loyalty journeys and strategic loyalty projects

Skills

CRM platforms

Email marketing

Data analysis

Loyalty programmes

A/B testing

Audience segmentation

Tools

Emarsys

Microsoft Office

Adobe Creative Suite

Job description

New Look is seeking a CRM Executive to lead loyalty campaigns across email, push, and in-app messaging—from brief to deployment. You will own lifecycle journeys, optimise campaigns using data insights, and contribute to testing to drive engagement and revenue.

You will collaborate with the CRM Manager, analyse performance, weekly reports, and support strategic loyalty initiatives. Ideally you have 2+ years in CRM or digital marketing and experience with loyalty programs.