Loyalty & CRM Campaign Executive

Henderson Group; Newtownabbey; On-site; GBP 26,000 - 34,000; Full time

Job summary

Henderson Group invites applications for a six-month Customer Loyalty Executive role within its Marketing Team in Northern Ireland. You will drive loyalty activity across shopper and colleague apps, set up in-app mechanics, coordinate branded artwork and provide frontline support for loyalty queries.

You will analyse campaign performance, maintain dashboards, and look for ways to improve customer journeys, targeting and engagement while supporting CRM enhancements and wider marketing initiatives.

Qualifications

• Experience working with a loyalty platform, CRM system, marketing automation tool or mobile app.
• Experience co-ordinating digital campaigns, promotions, offers or customer communications.
• Strong analytical skills, with the ability to interpret campaign and customer data, maintain dashboards and communicate clear insights.
• Excellent attention to detail and a disciplined approach to checking campaign content, targeting, timing and customer journeys.
• Strong written and verbal communication skills, with the ability to collaborate across teams and provide professional customer support.
• Effective planning and organisational skills, with the ability to manage recurring activity, competing deadlines and urgent issues.
• Competence in Microsoft Office applications, particularly Excel and PowerPoint, with the confidence to learn CRM, loyalty and reporting platforms.

Responsibilities

• Deliver daily and cyclical loyalty activity across shopper and colleague loyalty app platforms, ensuring campaigns are accurate, timely and aligned with the promotional calendar.
• Set up, test, launch and monitor in-app mechanics, push notifications and marketing campaigns.
• Co-ordinate clear, on-brand artwork and digital assets with internal colleagues and external partners.
• Provide first-line support for loyalty-related customer queries, maintaining clear records and progressing issues to resolution across in app and wider coms channels.
• Maintain loyalty dashboards and CRM records, analyse performance against agreed KPIs and insights.
• Identify opportunities to improve workflows, customer journeys, engagement and campaign effectiveness.
• Support the testing and adoption of new CRM functionality and provide wider support to the Marketing Team as required.

Skills

Loyalty platforms

CRM systems

Marketing automation

Digital campaigns

Analytical skills

Communication

Planning & organisation

Education

Marketing/business/communications/data analytics related degree

Tools

Microsoft Copilot

CRM / Loyalty tooling

Job description

Henderson Group invites applications for a six-month Customer Loyalty Executive role within its Marketing Team in Northern Ireland. You will drive loyalty activity across shopper and colleague apps, set up in-app mechanics, coordinate branded artwork and provide frontline support for loyalty queries.

You will analyse campaign performance, maintain dashboards, and look for ways to improve customer journeys, targeting and engagement while supporting CRM enhancements and wider marketing initiatives.