London Hybrid: ABM Demand Gen Lead

Commercetools; Greater London; Hybrid; GBP 85,000 - 115,000; Full time

Benefits offered by this job

Health benefits

Learning & development budget

Family Leave Plus

Equity participation

Job summary

commercetools, a leader in composi-ble commerce, seeks a Demand Generation Manager to own pipeline across ABM and multi-channel campaigns. You will partner with Sales, RevOps, and Product Marketing to design and execute programs targeting priority accounts.

You will manage events, land pages, and nurture sequences, translating use cases into compelling campaign assets. This role is hybrid with three days in London or Boston offices.

Qualifications

• 3+ years of experience in Demand Generation, Performance Marketing, ABM, Industry Marketing or Growth Marketing within B2B SaaS.
• Hands-on experience running multi-channel campaigns and ABM programs.

Responsibilities

• Build and own full-funnel demand gen plan across multi-channel campaigns and ABM programs.
• Identify industry events and executive roundtables; own end-to-end planning, budget and follow-up.
• Design tailored ABM plays with Sales and RevOps for key accounts.
• Determine right mix of channels and manage budget allocation across them.
• Translate product messaging into campaign assets, landing pages, and outreach sequences.
• Own pipeline reporting and optimization with test-and-learn cycles.
• Collaborate closely with Sales, RevOps, and Product Marketing for successful campaigns.

Skills

Demand Generation

ABM

Multi-channel campaigns

Field events planning

Sales & RevOps alignment

Analytics & reporting

AI in marketing

Education

Bachelor's degree in Marketing

Tools

HubSpot

DemandBase

Navattic

Job description

commercetools, a leader in composi-ble commerce, seeks a Demand Generation Manager to own pipeline across ABM and multi-channel campaigns. You will partner with Sales, RevOps, and Product Marketing to design and execute programs targeting priority accounts.

You will manage events, land pages, and nurture sequences, translating use cases into compelling campaign assets. This role is hybrid with three days in London or Boston offices.