Local Marketing Manager

Brand Recruitment; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing firm is seeking a Local Marketing Manager to bridge brand strategy and site-level activity. You'll collaborate with site managers to enhance revenue, reputation, and guest experience across various locations. Ideal candidates have experience in hospitality or leisure, possess strong interpersonal skills, and are data-driven. The role allows for a mix of office, site visits, and remote work.

Qualifications

• Comfortable using insight to guide decisions.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Build close relationships with managers to understand local markets.
• Create site-specific campaigns to resonate with local audiences.
• Monitor competitor activity locally and nationally.

Skills

Experience working across multiple sites in hospitality, leisure, retail or travel

Strong interpersonal skills

Ability to analyse performance data

Organised and adaptable

Job description

Overview

Base pay range: This range is provided by Brand Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: We’re partnering with a group that operates a number of leisure venues across the UK. They’re known for creating memorable guest experiences with each site’s individual character prominent whilst being underpinned by the brand’s strong reputation. With the estate growing and the business going from strength to strength, this is a really exciting time to join.

The Role

As Local Marketing Manager you’ll be the link between central brand strategy and on-the-ground activity. You’ll work closely with site managers and regional teams to make sure each location has the right marketing support to boost revenue, strengthen its reputation whilst delivering an exceptional guest experience. It’s a role that combines insight, creativity and commercial thinking ideal for someone who thrives on variety and enjoys making a real impact at site level – if you’re someone who feels comfortable sitting at your desk all week, this role isn’t for you! An average week will see you in the office on the outskirts of London one or two days a week, visiting sites once or twice and working from home for the remainder.

Key Responsibilities

• Build close relationships with the managers of individual sites to understand the nuances of the local market
• Create site-specific campaigns and promotions that will resonate with local audiences, bolstering brand loyalty and acquiring new customers
• Tracking and monitoring response and success
• Monitor competitor activity both locally and nationally
• Ensure brand standards are maintained throughout the estate
• Jigsaw with other departments to ensure consistency and timely execution of plans

Your Background

• Experience working across multiple sites in hospitality, leisure, retail or travel
• A good grasp of how localised campaigns and promotions influence behaviour and drive sales
• Strong interpersonal skills with the confidence to influence and support colleagues at different levels across the business
• Comfortable analysing performance data and using insight to guide decisions
• Highly organised and adaptable with the ability to manage multiple projects simultaneously

Please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

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Job Information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Wellness and Fitness Services