Proposition Manager

Major Players | B Corp™; England; Híbrido; GBP 45 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Pension

Employee Assistance Programme

Dental scheme

Ride to Work

Enhanced maternity and paternity pay

Long-service holiday

Recognition awards

Discounts across the group

Discounted health club membership

Resumo da oferta

Major Players, a UK leisure and entertainment group, seeks a strategic marketer to unite proposition and brand across its venue portfolio. You will translate strategy into practical, ground-ready launch plans, working with venue teams to ensure consistency and impact.

You’ll collaborate with CRM, acquisition and commercial teams to orchestrate launches, track performance, and sharpen future propositions across multiple brands and audiences.

Qualificações

• Experience turning strategy into go-to-market plans and campaign briefs.
• Experience landing national or portfolio-wide initiatives across multi-site teams.
• Strong briefing and project management; can handle several launches simultaneously.
• Ability to align central and venue teams with the proposition narrative.
• Strategic thinking with practical delivery skills, plus solid Excel.

Responsabilidades

• Build go-to-market plans for propositions across the portfolio.
• Turn brand and proposition strategy into practical launch plans for venue teams.
• Collaborate with General Managers and venue teams to ensure delivery at ground level.
• Brief creative and content teams and manage output to the brief.
• Coordinate launches with CRM, acquisition and commercial teams.
• Track proposition performance and feed insights to sharpen next launches.
• Contribute input on masterplanning and destination propositions.

Conhecimentos

Brand marketing

Proposition marketing

Portfolio marketing

Briefing & project management

Stakeholder management

Excel

Strategic thinking

Multi-site coordination

Marketing qualification

Formação académica

Marketing qualification (completed or in progress)

Ferramentas

Excel

Descrição da oferta de emprego

Our client is a growing, multi-brand UK leisure and entertainment group with a portfolio of venues spanning sport, social and family experiences. It’s an estate with very different audiences under one roof, from members and regulars to groups, families and first-time visitors, and it has a clear growth plan for the next few years.

This is a newly created role in the central marketing team, reporting to the Head of Brand & Proposition. It connects proposition strategy to what happens in venue. You’ll make sure that what the brand promises is what the customer gets, on site, at every venue. It’s a business that wants ideas, energy and people who’ll challenge how things have always been done.

The Role

• Build go-to-market plans for propositions across the whole portfolio, covering acquisition, retention and loyalty, visit frequency, spend per visit and advocacy.
• Turn brand and proposition strategy into practical launch plans that venue teams can pick up and run with.
• Work with General Managers and venue teams so propositions are understood, adopted and delivered consistently on the ground.
• Brief the creative and content team on proposition and campaign requirements, and hold the output to the brief.
• Coordinate launches with the CRM, acquisition and commercial teams so every channel lands at the same time.
• Track how propositions perform, gather feedback from venues and use it to sharpen the next launch.
• Give proposition and go-to-market input into masterplanning and decisions on what each destination should be.

What You’ll Bring

• Experience in brand, proposition or product marketing, with a track record of turning strategy into go-to-market plans and campaign briefs.
• Experience landing national or portfolio-wide initiatives across multi-site teams. You’ll know how to win over a GM who has a venue to run.
• Strong briefing and project management, holding several launches at once without dropping detail.
• Enough presence to bring central and venue teams into the proposition story and keep them there.
• Strategic thinking with practical delivery skills, plus solid Excel.
• Hospitality, leisure, entertainment or multi-site consumer experience is a real plus. So is experience across several brands or audiences rather than just one.
• Familiarity with proposition, portfolio or brand architecture frameworks is desirable, as is a marketing qualification, whether completed or in progress.

Location & Workplace Policy

• Surrey
• Office-based with flexible ad-hoc home working (up to 2 days per week, agreed by your manager)
• The site isn’t well served by public transport, so you’ll need to drive or live locally. Free on-site parking

Salary & Benefits

• Pension, Employee Assistance Programme, dental scheme, Ride to Work, enhanced maternity and paternity pay, long-service holiday, recognition awards, free use of facilities, generous discounts across the group, discounted health club membership

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/