Lifecycle & Retention Lead - Remote UK

Talantir; United Kingdom; A distancia; GBP 45.000 - 50.000; Jornada completa

Descripción de la vacante

Talantir is seeking a Head of Retention to lead the agency's email marketing and lifecycle services for eCommerce and DTC brands. You will own retention strategy, build advanced segmentation, and drive revenue growth across client accounts.

The role blends strategic leadership with hands-on execution, requiring 5–7+ years in email marketing, CRM, or lifecycle marketing and strong stakeholder management. Remote work is available in the UK.

Formación

• 5–7+ years of experience in email marketing, CRM or lifecycle marketing.
• Agency experience preferred.
• Strong analytical mindset with data-driven decision making.
• Excellent communication and stakeholder management.

Responsabilidades

• Own retention strategy and performance across multiple client accounts.
• Develop sophisticated email marketing frameworks, automation playbooks and lifecycle strategies.
• Design segmentation and personalisation strategies to boost engagement and revenue.
• Build scalable processes and methodologies for retention marketing delivery.
• Lead client strategy conversations and quarterly performance reviews.
• Identify opportunities to expand client relationships and grow account value.
• Build and lead the retention team, hiring and development.
• Oversee campaign execution including promotional, transactional, and automated flows.
• Analyse performance data and translate insights into strategic recommendations.

Conocimientos

Email marketing

CRM

Lifecycle marketing

Analytics

Herramientas

Klaviyo

Descripción del empleo

Talantir is seeking a Head of Retention to lead the agency's email marketing and lifecycle services for eCommerce and DTC brands. You will own retention strategy, build advanced segmentation, and drive revenue growth across client accounts.

The role blends strategic leadership with hands-on execution, requiring 5–7+ years in email marketing, CRM, or lifecycle marketing and strong stakeholder management. Remote work is available in the UK.