Customer Lifecycle & CRM Manager

ION® Audio; Cambridge; On-site; GBP 55,000 - 75,000; Full time

Job summary

inMusic is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across its ecosystem. The role owns lifecycle messaging programs across email, web, in-product, and related channels to drive activation, engagement, retention, adoption, and revenue growth.

Senior level candidates are welcome. The successful candidate will partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business

Qualifications

• CRM expertise across email, web, in-product and related channels.
• Experience building lifecycle messaging programs to drive activation, engagement, retention and revenue growth.
• Strong segmentation, targeting, personalization, and experimentation frameworks.

Responsibilities

• Define and execute lifecycle marketing strategies across email, web, in-product and related channels.
• Build, launch, and optimize customer journeys aligned with business priorities.
• Analyze campaign data to identify opportunities for activation, cross-sell and retention.
• Improve CRM tooling, data quality, automation capabilities, and lifecycle processes.
• Mentor and support team members while establishing scalable lifecycle practices.

Skills

CRM Marketing

Lifecycle Marketing

Data-driven decision making

Segmentation & Personalization

Experimentation

Cross-functional collaboration

Project management

Job description

We are seeking a Customer Lifecycle & CRM Manager to help define and execute customer lifecycle marketing strategies across the inMusic ecosystem. This role owns lifecycle messaging programs across email, web, in-product, and related channels, helping drive customer activation, engagement, retention, adoption, and revenue growth. The ideal candidate combines CRM expertise, customer insight, experimentation, and data-driven decision making to create effective customer journeys across multiple brands and product categories. We are willing to consider senior level candidates for this position.

• Define and execute lifecycle marketing strategies that improve activation, engagement, retention, and customer lifetime value.
• Build, launch, and optimize customer journeys across email, web, in-app, and related customer communication channels.
• Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness.
• Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities.
• Analyze campaign and customer performance data, identifying opportunities for optimization, cross-sell, upsell, and retention.
• Help improve CRM tooling, customer data quality, automation capabilities, and lifecycle marketing processes across the organization.
• Mentor and support team members while helping establish scalable lifecycle marketing best practices.
• Experience leading CRM, lifecycle marketing, retention, or customer engagement programs for e-commerce, subscription, software, technology, or customer-centric businesses.
• Strong understanding of segmentation, customer journey design, personalization, marketing automation, and performance measurement.
• Ability to translate data and customer insights into practical, measurable marketing actions.
• Strong stakeholder management skills and experience working across marketing, product, commercial, and technical teams.
• Excellent project management, communication, and prioritization skills.
• Interest in music technology, creator tools, subscriptions, or customer experience programs is advantageous.
• Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
• Help shape how inMusic reaches, serves, and grows creator communities across a global portfolio of brands.
• Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.

inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Moog, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting and consumer electronics industries, each of inMusicʼs brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.