Global Lead Lifecycle & Conversion Strategist

Poutrix; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Arcadis is seeking a Global Lead Lifecycle & Conversion Manager to optimise end-to-end lead management, from engagement to conversion. Lead lifecycle strategy will span Marketing, Sales, Operations and Tech, driving scalable processes and revenue outcomes.

You will partner with Demand Generation, Sales and Operations to improve pipeline velocity, nurture journeys, and ensure high-quality leads reach Sales for conversion.

Qualifications

• 6–8+ years' experience in Demand Generation, Lifecycle Marketing, Marketing Operations or related growth function.
• Proven experience managing lead lifecycle strategies, nurture programs and conversion optimization.
• Data-driven with strong analytics to improve marketing and sales performance.
• Strong understanding of lead management frameworks, funnel management and CRM processes.
• Experience collaborating with marketing and sales teams in a complex organization.
• Bachelor's degree in Marketing, Business Development or related discipline.

Responsibilities

• Own and evolve the lead lifecycle framework.
• Define and implement lead management processes, governance and best practices.
• Develop audience segmentation and lead scoring models.
• Design nurture strategies and automated engagement journeys.
• Ensure lifecycle activities align to revenue targets.
• Monitor lifecycle performance and optimise progression.
• Design and manage progressive lead nurture programmes with Demand Generation.
• Analyse funnel performance and conversion rates to identify opportunities.
• Apply buyer intent insights to prioritise follow-up with Sales.
• Improve lead qualification, routing and scoring criteria.
• Collaborate to maintain SLAs between Marketing and Sales.
• Drive data governance, privacy compliance and reporting.
• Provide actionable insights from data to stakeholders.

Skills

Lifecycle marketing

Demand generation

Analytics

CRM processes

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related

Tools

Oracle CX / Eloqua

Oracle Sales Cloud

Oracle BI

Power BI

Job description

Arcadis is seeking a Global Lead Lifecycle & Conversion Manager to optimise end-to-end lead management, from engagement to conversion. Lead lifecycle strategy will span Marketing, Sales, Operations and Tech, driving scalable processes and revenue outcomes.

You will partner with Demand Generation, Sales and Operations to improve pipeline velocity, nurture journeys, and ensure high-quality leads reach Sales for conversion.