Lifecycle Campaigns Lead - SFMC & Compliance

Mobilize Financial Services; Maple Cross; On-site; GBP 55,000 - 75,000; Full time

Job summary

Mobilize Financial Services UK is seeking a Customer Communications Manager to turn business priorities and customer insight into clear, compliant campaigns across the customer lifecycle. You will lead planning, development, delivery and evaluation of multichannel communications using Salesforce Marketing Cloud to drive understanding, engagement and loyalty.

You will work with cross-functional teams including CRM/Loyalty, Digital, Brand and Compliance to ensure campaigns meet regulatory and

Qualifications

• 4–5 years' experience in customer communications or related role.
• Proven multichannel campaign delivery across lifecycle stages.
• Excellent written, editing and creative judgement.
• Strong planning, audience definition and channel selection.
• Extensive experience with Salesforce Marketing Cloud and journey delivery.

Responsibilities

• Own and maintain rolling customer communications plan aligned to priorities.
• Develop integrated campaigns across onboarding, loyalty, renewal and win-back.
• Translate propositions into clear, engaging customer communications.
• Lead end-to-end campaign process from brief to post-campaign evaluation.
• Collaborate with CRM/Loyalty, Digital, Brand and Compliance teams.

Skills

Customer communications

Campaign management

Lifecycle marketing

Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

Job description

Mobilize Financial Services UK is seeking a Customer Communications Manager to turn business priorities and customer insight into clear, compliant campaigns across the customer lifecycle. You will lead planning, development, delivery and evaluation of multichannel communications using Salesforce Marketing Cloud to drive understanding, engagement and loyalty.

You will work with cross-functional teams including CRM/Loyalty, Digital, Brand and Compliance to ensure campaigns meet regulatory and