CRM Campaign Lead: Customer Engagement & Multichannel

idpp; Milton Keynes; On-site; GBP 42,000 - 60,000; Full time

Job summary

idpp is seeking a Marketing Campaign Manager to lead a major customer engagement programme. You will translate campaign objectives into impactful communications across multiple channels and coordinate assets with channel owners, CRM teams and compliance stakeholders.

Collaborating with stakeholders, you’ll drive awareness, engagement and participation throughout the campaign lifecycle, ensuring on-time delivery and adherence to regulatory requirements in a banking/financial services context.

Qualifications

• 5+ years delivering complex, multi-channel marketing campaigns.
• Experience in banking/financial services or loyalty programmes.
• Strong CRM and lifecycle management knowledge.
• Ability to coordinate multiple stakeholders across large organisations.
• Experience with regulated environments.

Responsibilities

• Develop end-to-end communications plan from launch to completion.
• Define customer communication strategies across campaign phases.
• Ensure consistency across touchpoints and channels.
• Coordinate channels: email, app, online banking, websites, CRM, social media.
• Monitor engagement and report actionable insights.
• Ensure regulatory compliance in communications.

Skills

CRM marketing

Multi-channel campaigns

Stakeholder management

Campaign planning

Regulatory compliance

Data-driven optimization

Communication skills

Budget management

Job description

idpp is seeking a Marketing Campaign Manager to lead a major customer engagement programme. You will translate campaign objectives into impactful communications across multiple channels and coordinate assets with channel owners, CRM teams and compliance stakeholders.

Collaborating with stakeholders, you’ll drive awareness, engagement and participation throughout the campaign lifecycle, ensuring on-time delivery and adherence to regulatory requirements in a banking/financial services context.