Licensing Sales Manager

The Walt Disney Company; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the entertainment industry seeks a Licensing Sales Manager to drive growth across licensing categories. This fixed-term role in London requires strong relationship management, strategic planning, and insights into market trends alongside robust experience in product development and the toy industry. Candidates will benefit from excellent perks including annual leave and private medical insurance.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental leave

Employee Resource Groups

Qualifications

• Experience in toy background and managing business independently.
• Product development experience is essential.
• Ability to build effective relationships and lead collaboration.

Responsibilities

• Implement long-term strategies for licensing sales.
• Manage relationships with EMEA accounts.
• Coordinate contract negotiations and market meetings.

Skills

Financial acumen

Ability to analyze data

Strong influencing skills

Digital marketing knowledge

Education

Degree level education in a related field

Tools

MS Word

Excel

PowerPoint

Keynote

Job description

Licensing Sales Manager

Apply Now Apply Later Job ID 10121291 Location London, United Kingdom Business Disney Experiences Date posted5月. 28, 2025

Job Summary:

About The Role & Team

Plan and execute long term and fiscal year strategies. Be responsible for the commercial management of a series of our existing accounts. Evaluate licensee base and drive a rationalisation plan to ensure effective and focused business management and strategic planning to support growth across categories. Identify, pitch and secure new licensees that enhance the category growth in a substantial manner.

Relationships are key to the success of this role, both internally and externally. You will be required to actively manage and cultivate the engagement, partnership and joint business planning with each account, new and existing, in order to negotiate regional contracts and ultimately drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

Apply creativity, commerciality and expertise in relevant category product development and utilise knowledge of digital, social and bricks and mortar marketing alongside key trends and consumer insight to develop and drive succinct strategies cross company and departmentally. Be agile in order to capitalise on the moment and identify new opportunities and target partners.

This role is a fixed-term contract, based out of our Hammersmith office in London, 4 days a week.

What You Will You Do

• In conjunction with Senior Licensing Sales Manager/Licensing Sales Director, implement the long-term strategy for specific department in collaboration with relevant stakeholders
• Using key trends as well as commercial and consumer insight, develop and drive succinct strategies cross company and departmentally whilst being agile to capitalise on the moment and identify new opportunities and target partners
• Manage the annual operating plan and quarterly forecasting process, developing supplier (licensee) objectives and strategies, working with markets, consumer demo groups, category teams, franchise, marketing, product development and finance to drive growth
• Actively manage and cultivate the relationship engagement, partnership and joint business planning with each EMEA account, new and existing
• Execute contract negotiations for certain accounts and appropriately inform all key stakeholders (global, EMEA and local)
• Work closely with the creative teams, and where required Global Interactive Experiences, on product development and the marketing teams to support the sale of the product as required by licensee/retailer
• Communicate the International Labour Standards (ILS) process and be the conduit between the supplier and The Walt Disney Company (TWDC) ILS team as directed
• Execute new business development pitches and develop research projects with a focus on identifying scalable opportunities
• Coordinate and actively contribute in market meetings
• Collaborate and develop strong relationships with Disney market teams providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences. Utilise these relationships to share best practise
• Build relationships with the international DCP teams in order to share knowledge and best practices

Required Qualifications & Skills

• Experience in toy background and managing day to day business independently.
• Product development experience, to work alongside Disney Direct and our PD team.
• Degree level education in a related field or equivalent work experience
• Experience within consumer products business
• Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
• Proven experience of developing the performance of a team
• Financial acumen – an ability to translate numbers into a working plan
• Ability to analyse data, construct practical conclusions and implement recommendations to achieve business targets
• An ability to be agile in order to capitalise on the moment and identify new opportunities and target partners
• Resilient and nimble in an ever changing landscape
• Computer literate including MS Word, Excel, PowerPoint and Keynote
• Written and spoken English for business use, essential; other European languages, beneficial
• A good eye for digital, social and brick and mortar marketing
• Excellent commercial and strategic approaches to problem solving and innovation
• Exceptional planning and organisation skills
• Strong influencing skills with the ability to achieve buy-in at all levels
• Forward thinking with the ability to take industry trends and translate them into something that drives growth for TWDC
• Cultural sensitivity and an understanding of local markets across EMEA

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited , which is part of a business we call Disney Experiences .

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Sign up to receive new job alerts and company information based on your preferences.