Licensing & Merchandising Specialist

JR United Kingdom; Sheffield; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a groundbreaking project in motorsport as a Licensing & Merchandising Specialist. This role offers the chance to shape the future of the Audi F1 Project by managing licensing strategies and building strong partnerships. In a dynamic environment, you'll be at the forefront of developing a world-class merchandising business, ensuring operational efficiency, and driving brand growth. If you're passionate about sports and ready to take on challenges, this is your opportunity to make a significant impact in the exciting world of Formula 1.

Qualifications

• 2-3 years experience in licensing management in sports industry.
• Strong negotiation skills and relationship management experience.

Responsibilities

• Develop and manage licensing strategy aligned with brand objectives.
• Oversee end-to-end licensing process ensuring compliance and quality.

Skills

Licensing Management

Negotiation Skills

Relationship Building

Market Analysis

Project Management

Education

Bachelor's Degree in Management

Bachelor's Degree in Marketing

Job description

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Licensing & Merchandising Specialist, Sheffield, South Yorkshire

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Client:

Stake F1 Team Kick Sauber

Location:

Sheffield, South Yorkshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Join the Audi F1 Project - Shape the Future of Motorsport!

Welcome to the Audi F1 Project.

Audi will be competing in the FIA Formula 1 World Championship from 2026.

The new team has three locations: Audi's Motorsport Competence Center in Neuburg (Germany), the Sauber Group's Formula 1 factory in Hinwil (Switzerland), and the Sauber Motorsport Technical Center in the UK, which will be operational this year. Our Power Unit is from Neuburg, while Hinwil handles chassis development and race operations.

What you need? The mindset of an athlete. If giving up isn’t an option for you and limits are just challenges to overcome, you can bring Vorsprung durch Technik to Formula 1 with us. Join this unique project and make motorsport history.

This position for the Audi F1 Project is based at Sauber in Hinwil (Switzerland).

Your mission

This is a bold and ambitious project focused on building a world-class merchandising, licensing, and retail business. In this fast-paced, start-up environment, we seek a Licensing & Merchandising Specialist who can combine strategic vision with hands-on execution. The main responsibilities include developing and managing our licensing business, working closely with licensees and partners, and supporting merchandising activities. The ideal candidate must be adaptable, proactive, and comfortable switching between strategic planning and operational execution.

• Support the development and implementation of a licensing strategy aligned with the Audi F1 Project’s brand and commercial objectives.
• Manage and oversee the end-to-end licensing process for branded products, ensuring operational efficiency, compliance with brand guidelines, and quality standards.
• Collaborate with brand and marketing teams to create compelling product offerings aligned with the brand’s vision.
• Support negotiations and execution of licensing agreements, ensuring mutually beneficial terms for the brand and licensees.
• Develop and maintain strong relationships with licensees and partners to drive brand growth.
• Monitor and analyze the performance of licensed products, providing data-driven insights to optimize sales strategies.
• Manage merchandising back-office activities, including processing internal orders and coordinating with Logistics for timely delivery.
• Analyze market trends and competitor activities to identify new licensing opportunities and stay ahead of the curve.

Your profile

• Bachelor’s degree in management, marketing, or a related field.
• 2-3 years of proven experience in licensing management, preferably within the sports industry or for a sports brand/club.
• Strong negotiation and relationship-building skills with experience managing key partners and stakeholders.
• Deep understanding of licensing agreements, intellectual property rights, and contract law.
• Excellent communication skills with the ability to present and influence at all organizational levels.
• Ability to manage multiple projects simultaneously while maintaining high attention to detail.
• Passion for sports with a strong understanding of consumer behavior and trends in the sports merchandise market.
• Proficiency in English; German language skills are an advantage.