Level Designer

Moon Active; Greater London; On-site; GBP 45,000 - 75,000; Full time

Job summary

Moon Active is seeking a passionate Level Designer for the Coin Master studio. You will design engaging levels, craft difficulty curves, and balance gameplay using data and user feedback.

You will lead cross-functional teams, guide Art and Tech Art, and drive levels from concept to live production, meeting deadlines while exploring new tools and AI-driven workflows to scale production.

Qualifications

• ,Proven experience in the gaming industry in hands-on or creative roles (Level Designer, Game Designer, Tech Artist, or Product Manager).
• -Basic working knowledge of Unity or other game engines and quick mastery of internal level editors.
• -Strong project management and interpersonal skills to guide cross-functional teams.
• - Keen eye for composition, aesthetics and visual storytelling with a product design mindset.
• -Proven experience in continuous, data-driven level balancing using metrics and A/B testing.
• -Proactive ownership-driven approach to overcoming design challenges and bottlenecks.
• -Deep love for gaming, especially casual mobile titles.

Responsibilities

• Design, build, and visually dress engaging levels and mini-games from concept to final polish using internal tools and Unity.
• Plan level progression and craft difficulty curves using data, A/B test results and user feedback to balance the experience.
• Guide and collaborate with Art, Animation, and Tech Art teams, providing clear feedback for visuals.
• Take ownership of driving levels to production, leading cross-functional teams to meet deadlines and schedules.
• Pitch and contribute ideas for new game mechanics, obstacles and themes to keep gameplay varied.
• Apply game design and UX principles to ensure optimal layout and player satisfaction.
• Continuously improve the level creation pipeline and explore AI-driven workflows to scale production.

Skills

Level design

Game design

Project management

Data-driven balancing

Tools

Unity

Job description

Moon Active is one of the world's top mobile game companies, leveraging creative tools and technology to craft fun and interactive games enjoyed by millions worldwide. We produce exciting and engaging entertainment for players across the globe and pride ourselves on developing top-quality casual games that invite and allow players to connect with one another.

Moon Active is looking for a passionate and hands-on Level Designer to join our Coin Master studio. In this role, you will be the creative force behind world-leading player experiences, combining a strong product/game design mindset with an excellent visual eye. You’ll design engaging levels, craft perfect difficulty curves, and use data to continuously balance your work. Beyond hands-on creation, you will take ownership of the production cycle - guiding Art and Animation teams and driving cross-functional collaboration to bring your levels to live production on time. If you love games, thrive on creating immersive experiences, and know how to lead a level from concept to launch, this is the perfect opportunity for you.

Responsibilities

• Design, build, and visually dress engaging levels and mini-games from concept to final polish using internal tools and Unity.
• Plan level progression and craft difficulty curves that keep players engaged, using quantitative player data, A/B test results, and user feedback to continuously test, tweak, and balance the experience.
• Guide and collaborate with Art, Animation, and Tech Art teams, providing clear feedback to ensure all visual assets are perfectly tailored for your level designs.
• Take full ownership of driving levels to production, motivating and leading cross-functional teams to meet strict deadlines and run schedules.
• Actively pitch and contribute ideas for new game mechanics, obstacles, and themes to keep the gameplay varied and fresh.
• Apply strong game design and UX principles to guarantee optimal layout, and overall player satisfaction.
• Continuously improve your level creation pipeline, exploring new tools (including AI-driven workflows) to work smarter and scale production.

Requirements

• Proven experience in the gaming industry in hands-on or creative roles (such as Level Designer, Game Designer, Tech Artist, or Product Manager).
• Basic working knowledge of Unity or any other game engine (no need to be an expert), and a strong ability to quickly master internal proprietary level editors.
• Strong project management and interpersonal skills, with the ability to motivate and guide Art, Tech Art, and Operations teams to deliver on time.
• A keen eye for composition, aesthetics, and visual storytelling, coupled with a strong product design mindset.
• Proven experience in continuous, data-driven level balancing (using metrics and A/B testing to refine difficulty and player flow).
• A creative, proactive, and ownership-driven ("can-do") approach to overcoming design challenges and production bottlenecks.
• Deep love for gaming - especially casual mobile games - with a constant drive to engineer new and exciting player experiences.

Advantage

• Familiarity with Generative AI tools for level ideation or content generation workflows.
• A portfolio showcasing engaging, visually polished levels or relevant gameplay projects.