Level Designer

Moon Active Ltd.; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Moon Active is seeking a hands-on Level Designer for the Coin Master studio to craft engaging levels and balance difficulty through data-driven methods.

You will own the production cycle, guiding Art and Animation teams and collaborating across disciplines to ship levels on time, while exploring AI-assisted workflows to scale production.

Qualifications

• Proven experience in the gaming industry in hands-on or creative roles (Level Designer, Game Designer, Tech Artist, or Product Manager).
• Strong ability to motivate and guide cross-functional teams to deliver on time.
• Experience balancing level difficulty using data, A/B testing, and feedback.

Responsibilities

• Design, build, and visually dress engaging levels and mini-games from concept to final polish using internal tools and Unity.
• Plan level progression and craft difficulty curves using player data and tests.
• Lead cross-functional teams across Art, Animation, and Tech Art to ensure assets fit levels.
• Drive production of levels to meet deadlines and schedules.
• Contribute new game mechanics and improve level creation pipelines.

Skills

Level design

Game design mindset

Project management

Interpersonal skills

Data-driven balance

Unity

Tools

Unity

Internal level editors

Job description

Moon Active is one of the world's top mobile game companies, leveraging creative tools and technology to craft fun and interactive games enjoyed by millions worldwide. We produce exciting and engaging entertainment for players across the globe and pride ourselves on developing top-quality casual games that invite and allow players to connect with one another.

Moon Active is looking for a passionate and hands-on Level Designer to join our Coin Master studio. In this role, you will be the creative force behind world-leading player experiences, combining a strong product/game design mindset with an excellent visual eye. You’ll design engaging levels, craft perfect difficulty curves, and use data to continuously balance your work. Beyond hands-on creation, you will take ownership of the production cycle - guiding Art and Animation teams and driving cross-functional collaboration to bring your levels to live production on time. If you love games, thrive on creating immersive experiences, and know how to lead a level from concept to launch, this is the perfect opportunity for you.

Responsibilities

Design, build, and visually dress engaging levels and mini-games from concept to final polish using internal tools and Unity.

Plan level progression and craft difficulty curves that keep players engaged, using quantitative player data, A/B test results, and user feedback to continuously test, tweak, and balance the experience.

Guide and collaborate with Art, Animation, and Tech Art teams, providing clear feedback to ensure all visual assets are perfectly tailored for your level designs.

Take full ownership of driving levels to production, motivating and leading cross-functional teams to meet strict deadlines and run schedules.

Actively pitch and contribute ideas for new game mechanics, obstacles, and themes to keep the gameplay varied and fresh.

Apply strong game design and UX principles to guarantee optimal layout, and overall player satisfaction.

Continuously improve your level creation pipeline, exploring new tools (including AI-driven workflows) to work smarter and scale production.

Requirements

Proven experience in the gaming industry in hands-on or creative roles (such as Level Designer, Game Designer, Tech Artist, or Product Manager).

Basic working knowledge of Unity or any other game engine (no need to be an expert), and a strong ability to quickly master internal proprietary level editors.

Strong project management and interpersonal skills, with the ability to motivate and guide Art, Tech Art, and Operations teams to deliver on time.

A keen eye for composition, aesthetics, and visual storytelling, coupled with a strong product design mindset.

Proven experience in continuous, data-driven level balancing (using metrics and A/B testing to refine difficulty and player flow).

A creative, proactive, and ownership-driven ("can-do") approach to overcoming design challenges and production bottlenecks.

Deep love for gaming - especially casual mobile games - with a constant drive to engineer new and exciting player experiences.

Advantage

Familiarity with Generative AI tools for level ideation or content generation workflows.

A portfolio showcasing engaging, visually polished levels or relevant gameplay projects.

#LI-Hybrid